L’Oreal Endless Pearl In 24HR Infallible Eyeshadow ($7.95 for 0.14 oz.) is a pale beige with neutral-to-warm undertones and a mostly matte finish. It had good color payoff, but it has the kind of texture that works best dry, as it tends to crumble and stick to itself when applied wet (so it doesn’t apply as smoothly).  Dry, it can be somewhat powdery and may look chalky on darker complexions.  This is a shade you’ll find across brands, but it’s a great basic shade that works well as a highlighter on lighter complexions or as a neutralizing color to sweep over the lid to even out their color. Bobbi Brown Ivory, MAC Shroom (warmer, satiny), Urban Decay Walk of Shame, Wet ‘n’ Wild Drinking a Glass of Shine #5, Urban Decay Anonymous (satiny), theBalm Adagio, and MAC Brule are all rather similar.

Dive Right In is an iridescent aqua blue with a frosted, metallic sheen. It had so-so color payoff when applied dry and was semi-opaque when applied damp–it was smoother when applied damp as well. This shade creased on me noticeably after eight hours of wear (no primer). This is a limited edition shade, so you’ll likely have to find it at a local drugstore (I received this as a press sample; the other two shades I purchased myself). Giorgio Armani #10 is more silvered. Make Up For Ever #150 is bluer, less iridescent. Giorgio Armani Ecailles Black Pearl #3 is much darker.

Infinite Sky is a cool-toned, medium-dark silver-shimmered blue. Applied dry, it is sheerer, while it intensifies when applied damp–and the frosted sheen becomes more pronounced as well. MAC Dimensional Blue is a smidgen lighter. MAC Moon’s Reflection is a touch darker. Urban Decay Mary Jane is bluer.

I didn’t have any wear issues with either Endless Pearl or Infinite Sky, but Dive Right In did crease noticeably after only eight hours of wear (and these are 24-hour wear, technically). I tested all three shades for a total of fourteen hours, and the other two looked about the same as when I had applied them (no fading or creasing). The texture of the three were consistent; soft, finely-milled, and mostly smooth. Endless Pearl has such a matte finish that wet application didn’t go well compared to a lot of the shimmery shades in the range (and this wasn’t unexpected–a lot of products with matte finishes don’t turn out well if applied wet).

L’Oreal Endless Pearl 24HR Infallible Eyeshadow

L’Oreal Endless Pearl 24HR Infallible Eyeshadow

L’Oreal Endless Pearl 24HR Infallible Eyeshadow

L’Oreal Endless Pearl 24HR Infallible Eyeshadow

L’Oreal Endless Pearl 24HR Infallible Eyeshadow

L’Oreal Endless Pearl 24HR Infallible Eyeshadow

L’Oreal Dive Right In 24HR Infallible Eyeshadow

L’Oreal Dive Right In 24HR Infallible Eyeshadow

L’Oreal Dive Right In 24HR Infallible Eyeshadow

L’Oreal Dive Right In 24HR Infallible Eyeshadow

L’Oreal Dive Right In 24HR Infallible Eyeshadow

L’Oreal Dive Right In 24HR Infallible Eyeshadow

L’Oreal Infinite Sky 24HR Infallible Eyeshadow

L’Oreal Infinite Sky 24HR Infallible Eyeshadow

L’Oreal Infinite Sky 24HR Infallible Eyeshadow

L’Oreal Infinite Sky 24HR Infallible Eyeshadow

L’Oreal Infinite Sky 24HR Infallible Eyeshadow

L’Oreal Infinite Sky 24HR Infallible Eyeshadow

Endles Pearl (inner lid/brow bone), Dive Right In (middle of lid), Infinite Sky (outer lid/crease)