L’Oreal Color Riche Anti-Aging Serum Lipstick:  Pucker Up Pink, Peach Parfait, Compelling Coral, Spicy Pink

L’Oreal Color Riche Anti-Aging Serum Lipstick ($9.99) is a newly released lipstick formula from L’Oreal — similar to the orignial Color Riche line, but with an Anti-Aging Serum core. If you notice, there’s a small teardrop of “Anti-Aging Serum” that runs through the middle of the lipstick. These are designed to help improve the look of lips, including minimizing fine lines. The way the product does this is mostly by acting as a lip plumping lipstick thereby minimizing any lines.

This post features four shades:

• Pucker Up Pink (#102) is a neutral-cool raspberry pink with frosty shine that goes on fairly opaque.
• Peach Parfait (#401) is an orange-y coral with a frosty shine that is semi-sheer when it’s actually applied. (It looks nowhere this bright on my lips–more like a peachy nude.)
• Compelling Coral (#402) is a coral-pink with a frosty finish and goes mostly opaque.
• Spicy Pink (#704) is a dark raspberry-pink with a soft sheen and a bit of frost in its finish. It goes on semi-opaque.

I haven’t tried the original Color Riche formula (at least not that I can recall), but this formula is soft and lightly creamy with decent color pay off. I find the average wear time is just about two hours (assuming no eating/drinking) before it’s faded away enough that it needs to be reapplied. In terms of colors, I liked Pucker Up Pink and Compelling Coral the most–I felt these shades flattered and delivered in terms of color. Peach Parfait was a bit misleading, going on much sheerer and paler than it appeared, and Spicy Pink wasn’t as dark as it looked in the tube as it was on lips.

I have two gripes: the packaging feels incredibly cheap. It has a metal look, but it’s either plastic or a very cheap metal–it’s extremely light and just feels cheap. The outside casing still holds fingerprints (always annoying). The scent of these lipsticks smells of stale perfume and a bit of the trademark scent of lipstick. It’s just not pleasing, and I’d love it more if L’Oreal would switch to something less cloying (like vanilla or whatever).

Also, if you dislike lip plumping products, you should opt for the regular Color Riche line, as these do have a slight tingle. The tingle is about a three on a ten point scale (with DuWop Lip Venom being a ten for me). These are best purchased when your local drugstore or mass retailer has these on sale for buy one, get one. I find $9.99 a bit steep otherwise.

• Product: 7/10
• Value: 7/10
• Ease of Use: 8/10
• Packaging: 5/10

Recommendation: If you’re on a budget and are looking for non-drying lipsticks that give you decent color, L’Oreal’s new Color Riche Anti-Aging Serum Lipsticks are a good choice!

Availability: Drugstore.com

See swatches…

Packaging

Pucker Up Pink, Peach Parfait, Compelling Coral

Peach Parfait, Compelling Coral, Spicy Pink

L’Oreal Pucker Up Pink Color Riche Anti-Aging Serum Lipstick

L’Oreal Peach Parfait Color Riche Anti-Aging Serum Lipstick

L’Oreal Compelling Coral Color Riche Anti-Aging Serum Lipstick

L’Oreal Spicy Pink Color Riche Anti-Aging Serum Lipstick