Laura Mercier Myth Rouge Nouveau Weightless Lip Colour ($25.00 for 0.06 oz.) is described as a “plum rose.” It’s a reddish plum with subtle, cool undertones and a matte finish. Givenchy Violine Precieux (312) (LE, $36.00) is very similar. Tom Ford Beauty Casablanca (P, $45.00) is more muted, less red. MAC Deliciously Forbidden (LE, $16.00) is slightly more plum. MAC Craving (P, $16.00) is more muted, less red. See comparison swatches.

The texture is lightly creamy, smooth, and glides right onto the lips without dragging or pulling. There are three types of finishes in this formula, and Myth is matte (Laura Mercier made it easy to remember–the first letter of the name corresponds with the finish, e.g. M for Matte). It’s comfortable to wear for the five hours it lasts, though I would say it is only lightly hydrating. It had excellent full color coverage, but the selling feature of this formula is really how lightweight it feels when worn. You still get the coverage of a traditional matte lipstick, but it doesn’t cling or feel heavy at all. It has no discernible scent or taste. The one knock I have against this product is the size–it’s a mere 0.06 oz., and the average lipstick hovers between 0.10 and 0.12 oz. Even for formulas I’ve seen in the slimmer, twist-up bullets, product size is around 0.08 oz.

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Laura Mercier Myth Rouge Nouveau Weightless Lip Colour

Laura Mercier Myth Rouge Nouveau Weightless Lip Colour

Laura Mercier Myth Rouge Nouveau Weightless Lip Colour

Laura Mercier Myth Rouge Nouveau Weightless Lip Colour

Laura Mercier Myth Rouge Nouveau Weightless Lip Colour

Laura Mercier Myth Rouge Nouveau Weightless Lip Colour