WWD reports Lancome will launch a new lipstick called L’Absolu Rouge, from their Rouge Absolu line, in September. The lipstick will be the first to contain Pro-Xylane, an antiaging molecule panted by the brand’s parent (L’Oreal). The entire line will have 36 shades, each with SPF 12. The US will see 15 shades launching this fall, each retailing at $29.

So, anti-aging properties in lipsticks — is it your cup of tea? Lancome isn’t the first brand to do it, as higher luxury brands like Cle de Peau already work that angle. I have to say, $29 is steep for a lipstick when it comes to my budget. I also am skeptical about just how much treatment my lips need – I mean, I’m more concerned about the wrinkles around my lips than the ones on them!