Our Lady Gaga Makeup Line Launch Guide features all of the information you’ll need to know about her upcoming brand!  You’ll find the release date and time, pre-order details, and a look at the shades/products that will be available below.

Earlier this week, Lady Gaga officially announced the debut of her beauty brand, Haus Laboratories. Gaga knows it’s a crowded space with lots of brands: “[t]he last thing the world needs is another beauty brand… but that’s too bad.” The brand says that it’s vision is to “spread kindness, bravery, and creativity.” They want it to be all about self-expression by your own rules. They brand is working to build a “supportive, empowering, inclusive community.”

Lady Gaga Haus Laboratories Release Date

Lady Gaga’s new makeup brand will make its debut on July 15th through hauslabs.com and on Amazon.com for pre-order with orders to be fulfilled in September.

Pre-Order Information

• Where: hauslabs.com, amazon.com
• Date: July 15th
• Time: 3AM EST

Haus Labs will be available exclusively through Amazon and direct at hauslabs.com. The pre-made trios and duos will go live on July 15th at 3AM EST, which coincides with Amazon’s Prime Day.  On July 15th, you’ll be able to pre-order the products you want, and then they will ship to you this fall in September.

The reason for the early debut (but later order fulfillment) is to unveil the new Haus Labs brand on Prime Day, which is features “new concepts.”  It will also give the brand the ability to forecast and fulfill demand without long waiting periods between restocks. Per a recent interview with WWD, it appears that this will enable Haus Labs to “make more products if preorders exceed expectations” so there might be less chance of “selling out.”  If this is the launch you’ve been waiting for, you’ll still want to place your pre-order sooner rather than later.

If you’re unfamiliar with Amazon’s Prime Day, it is now a two-day event (July 15th and 16th) for Prime Members that features deep discounts and hot deals on a variety of products along with new products that launch just for Prime Members.  You can sneak peek Prime Day deals here.

Lady Gaga’s Makeup Brand Products List

The brand is initially launching with three formulas, which can be purchased as trios ($49 each), broken into six different collections, where each trio will contain one shade from each formula.  There will also be duos available featuring either two Glam Attack Liquid Powders ($36), two Le Riot Lipglosses ($32), or two RIP Lip Liners ($26).

• Glam Attack All-Over Liquid Shimmer Powder Liquid-to-powder formula; buildable, blendable
• Le Riot Lip Gloss Shine, shimmer, pearl, and pure pigment finishes; non-sticky, gel formula
• RIP Lip Liner High-color payoff in a single stroke; finish of a lipstick, precision of a liner

Haus of Chained Ballerina Collection ($49.00)

This set is inspired by dancers. “I was inspired by the fact that a ballerina would actually contour with black in order to have that really high definition from the stage,” [Lady Gaga] noted (WWD).  (Shade names not yet released!)

• Black pearl (Glam Attack)
• Sheer peach (Le Riot Lip Gloss)
• Peach (RIP Lip Liner)

Haus of Dynasty Collection ($49.00)

This collection is for “leaders.” (WWD)

• Dynasty Emerald green pearl (Glam Attack)
• Attitude Terracotta (Le Riot Lip Gloss)
• Rule Terracotta (RIP Lip Liner)

Haus of Goddess Collection ($49.00)

“A goddess can be anyone, and there are many within us,” she said. “You can be a goddess no matter who you are or no matter what your pronoun is.” — Lady Gaga (WWD) (Shade names not yet released!)

• Aphrodite Champagne pearl (Glam Attack)
• Venus Pink (Le Riot Lip Gloss)
• Myth Mauve (RIP Lip Liner)

Haus of Metalhead Collection ($49.00)

• Biker Gunmetal pearl (Glam Attack)
• Blaze Rose (Le Riot Lip Gloss)
• Ride Rose (RIP Lip Liner)

Haus of Rockstar Collection ($49.00)

• Legend Gold pearl (Glam Attack)
• Scream Burgundy (Le Riot Lip Gloss)
• Slayer Burgundy (RIP Lip Liner)

Haus of Rose Bitch Collection ($49.00)

“I see a lot of monochromatic tones, I see a full face of makeup that is meant to look like the no-makeup makeup look but you’ve gone tons of makeup on your face,” she said. “[This] is a monochromatic makeup look, but it’s not done in the way you see it on social media today.” — Lady Gaga (via WWD) Shade names not yet released!

• Mauve pearl (Glam Attack)
• Sheer pink (Le Riot Lip Gloss)
• Pink (RIP Lip Liner)

Haus Laboratories Teaser Video & Press Release

The last thing the world needs is another beauty brand. But that’s too bad. Welcome to HAUS LABORATORIES. Available for pre-order on 7.15. It is our vision to spread kindness, bravery, and creativity – and if that means beauty… #battleforyourlife

They say beauty is in the eye of the beholder, but at HAUS LABORATORIES, we say beauty is how you see yourself. This is your glam. Your expression. Your artistry. We want you to love every version of yourself. You are the artist of your own life. Whether you’re a perfectionist or like to get messy with it. This is your time to experiment.

The ritual of beauty is personal. A full face of makeup, a little, or nothing at all, we want you to love yourself. Our tools were designed with artistry and versatility in mind to inspire endless self-expression and reinvention.

This is a creative collective. We are an artistic family and welcome you to express yourself. There are no rules. Together, we are building a supportive, empowering, inclusive community grounded in kindness, bravery, and creativity. All are welcome in OUR HAUS.

Source

Haus Labs Haus of Dynasty Collection

Haus Labs Haus of Dynasty Collection

Haus Labs Haus of Rockstar Collection

Haus Labs Debut Collection

Haus Labs Haus of Dynasty Collection

Haus Labs Haus of Dynasty Collection

Haus Labs Haus of Dynasty Collection

Haus Labs Haus of Rockstar Collection

Haus Labs Debut Collection

Haus Labs Haus of Dynasty Collection