La Mer Launches The Regenerating Serum

The Max Huber Research Labs have created The Regenerating Serum, La Mer’s new anti-aging powerhouse. Four years and hundreds of hours of lab work in the making, this ultra-luxe elixir is the result of the combined effort of physicists, marine botanists and biologists around the world. Not only does it contain a high concentration of La Mer’s proprietary Miracle Broth, but it also includes the new Regenerating Ferment, derived from marine plant stem cells.

Selected for its vigor and ability to withstand and resist stress, the stem cells of a marine plant Eryngium Maritimum are harvested and grown in a lab through sustainable processes. The cultivated cells and the liquid that contains them are then fermented, using sono-chemistry that helps to boost the activity of the ingredients to create The Regenerating Ferment. It’s a process similar to that which Dr. Max Huber pioneered when he created its predecessor, the Miracle Broth in Crème de la Mer.

The Regenerating Ferment helps skin trigger its natural production of collagen, elastin and other “youth proteins,” harnessing the power of the skin’s ability to renew its appearance. In a day, skin looks rejuvenated. With continued use, the appearance of lines, wrinkles and pores is radically diminished for a seemingly ageless look. And this multi-action serum accomplishes all of these feats with a lightweight suspension formula that’s friendly to all skin types.

Key Ingredients

• Miracle Broth: The original fermented elixir, known for its healing energies, developed by Dr. Max Huber.
• The Regenerating Ferment: A new bio-ferment containing potent marine plant stem cells. The Regenerating Ferment assists in the skin’s renewal, helping support its natural structure, restore its integrity and protect it from external aggressors.
• The Marine Peptide Ferment: An anti-age marine algae and peptide complex which helps firm the look of skin and boost its natural collagen production, reducing the appearance of lines and wrinkles.
• Colloidal Gold: A skincare super-conductor that effectively delivers skin smoothing, firming and anti-irritant benefits to the skin.
• Lime Tea: A unique lime peel extraction, and one of Dr. Huber’s original ingredients included in Crème de la Mer—a perfect antioxidant companion to the Miracle Broth.

The Regenerating Serum (1 oz.) will retail for $250.00 and be available in March 2010 at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and www.lamer.com.

Any of you excited for the addition of The Regenerating Serum to La Mer’s range?