Kat Von D Underage Red Everlasting Love Liquid Lipstick ($19.00 for 0.18 fl. oz.) is described as a “bright crimson.” It’s a neutral-to-cool-toned, medium red with a matte finish. NARS Mysterious Red (LE, $25.00) is similar. MAC RiRi Woo (LE, $16.00) is cooler-toned. NARS Cruella (P, $25.00) is warmer, lighter. MAC Russian Red (P, $16.00) is less matte, slightly cooler-toned. Make Up For Ever #43 (P, $19.00) is less matte. See comparison swatches.

It’s new for spring, and the formula is described as a “long-wear, full-coverage liquid lipstick with a smooth matte finish.” It is also supposed to have “added hydration.” It is intensely pigmented–there is no doubt about that!–and the finish is an ultra matte, so very flat, no shine at all. Because it’s a liquid formula, it initially appears glossy as you apply it, but it quickly dries down to a fully matte finish within thirty seconds or so. You’ll want to avoid pressing your lips together as it fully dries, because it can “stick” if you have your lips closed, which will result in color lifting in any areas that weren’t completely dry. The color applied evenly and smoothly. This shade wears and wears, and as long as you’re not eating anything really oily, it lasts and lasts; on me, it wore a full eight hours and still looked nearly perfect on. I wouldn’t say it’s hydrating, and if you tend to wear glossier, more emollient lipsticks, you may fuss with your lips when you first wear this, as it clings to the lips in the way that liquid, matte finishes do. It seemed a little drying to almost not drying (but not moisturizing).

Kat Von D Underage Red Everlasting Love Liquid Lipstick

Kat Von D Underage Red Everlasting Love Liquid Lipstick

Kat Von D Underage Red Everlasting Love Liquid Lipstick

Kat Von D Underage Red Everlasting Love Liquid Lipstick

Kat Von D Underage Red Everlasting Love Liquid Lipstick

Kat Von D Underage Red Everlasting Love Liquid Lipstick

Kat Von D Underage Red Everlasting Love Liquid Lipstick

Kat Von D Underage Red Everlasting Love Liquid Lipstick