Kat Von D Project Chimps Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is described as a “rusty red.” It’s a medium-dark red with warm, brownish undertones and a matte finish. NARS Fearless Red (LE, $28.00) is warmer (95% similar). Tarte XOXO (P, $20.00) is darker (95% similar). NARS Rouge Indiscret (LE, $28.00) is darker, cooler (90% similar). MAC Reddy to Go (P, $20.00) is cooler (95% similar). NARS VIP Red (DC, $28.00) is darker, glossier (95% similar). MAC Retro Rouge (LE, $18.00) is darker, glossier (95% similar). KVD Beauty Nosferatu (P, $20.00) is darker (90% similar). KVD Beauty Santa Sangre (P, $20.00) is lighter, warmer (90% similar). Makeup Geek Flamenco (LE, $12.00) is cooler (85% similar). Tarte Vibin' (P, $20.00) is darker, more muted (90% similar). NARS Vain (P, $26.00) is darker (90% similar). ColourPop Fly-Fi (LE, $6.00) is lighter, cooler (85% similar). NARS Golshan (P, $25.00) is darker, glossier (90% similar). NARS Just Push Play (P, $26.00) is darker (90% similar). NARS Mysterious Red (P, $27.00) is brighter (90% similar). MAC Lee Hi (LE, $19.00) is glossier (90% similar). NARS Codie (LE, $34.00) is brighter, cooler, glossier (85% similar). Urban Decay Temper (DC, $22.00) is lighter, brighter, glossier (80% similar). KVD Beauty Chula (DC, $21.00) is lighter, warmer (85% similar). NARS Shanghai Express (P, $26.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

The Everlasting Liquid Lipstick formula is supposed to be long-wearing, have full coverage, and be ultra-matte. This particular shade was created as a limited edition charity shade that will raise money for Project Chimps; 20% of the retail price will benefit the non-profit. The shade launches on August 23rd. Of all the liquid lipsticks on the market, this is definitely one of my favorite formulas, because it’s more comfortable due to the flexible nature of the color. It retains the ultra-matte, transfer-free finish of liquid lipsticks while allowing my lips to move and smile without cracking or tightness. Project Chimps was consistent with past shades, which were true to claims: it had nearly opaque coverage, thin but smooth, spread well across the lips, and lasted for over eight hours (including through meals). It was very slightly drying after six hours of wear.

Kat Von D Project Chimps Everlasting Liquid Lipstick

Kat Von D Project Chimps Everlasting Liquid Lipstick

Kat Von D Project Chimps Everlasting Liquid Lipstick

Kat Von D Project Chimps Everlasting Liquid Lipstick

Kat Von D Project Chimps Everlasting Liquid Lipstick

Kat Von D Project Chimps Everlasting Liquid Lipstick

Kat Von D Project Chimps Everlasting Liquid Lipstick

Kat Von D Project Chimps Everlasting Liquid Lipstick

Kat Von D Project Chimps Everlasting Liquid Lipstick