Kat Von D Melancholia Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is described as a “rose blush.” It’s a brightened, light-medium pink with warm, yellow undertones and a flat, matte finish. It had rich, opaque color payoff that went on smoothly and evenly, which was a nice surprise. The texture was soft, dried down quickly enough not to feel like it took forever to dry but gave you enough time to work with it to get crisp edges. It lasted for six and a half hours on me with light fading along the center of the lips but not enough to be jarring. It felt a bit drying after five hours of wear. Tom Ford Beauty Pink Tease (03) (P, $50.00) is warmer, glossier. ColourPop 1st Base (P, $6.00) is darker. ColourPop Fetch (P, $5.00) is darker, brighter. Marc Jacobs Beauty Pow (600) (P, $28.00) is darker, glossier. Too Faced Melted Peony (P, $21.00) is warmer, glossier. MAC Sweet Experience (LE, $16.00) is lighter, glossier. Kat Von D Lovesick (P, $20.00) is lighter, warmer. See comparison swatches / compare dupes side-by-side.

Kat Von D Lovesick Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is described as a “mauve nude.” It’s a muted, medium-dark pinky-plum with cool undertones and a matte finish. It had fairly opaque pigmentation, though there was a hint of the natural lip color coming through. The color applied evenly, though, and was easy to work with. The texture was lightweight, comfortable to wear for the first five hours, and then drying for the next few (total wear of seven hours). Maybelline Blushing Pout (P, $7.99) is lighter. Kat Von D Melancholia (P, $20.00) is lighter, warmer. Maybelline Ravishing Rose (P, $7.99) is lighter, brighter. Maybelline Lust for Blush (P, $7.99) is darker, warmer. NARS Anna (P, $32.00) is warmer. MAC Nouvelle Vogue (LE, $16.00) is brighter, warmer. MAC Steady Going (P, $16.00) is lighter. See comparison swatches / compare dupes side-by-side.

FORMULA SUMMARY | Kat Von D Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is supposed to be a “long-wear, full coverage liquid lipstick with a smooth, matte finish.” Of the liquid lipsticks on the market that go and have a full dry-down, Kat Von D’s formula remains my favorite, as it is the easiest to apply with the kindest learning curve and lasts awhile. Some shades are more drying than others, but typically they don’t get drying until after five to six hours of wear. They often wear anywhere from six to ten hours, depending on what you’ve had to eat or drink during the day. This formula is thin but not watery, has a longer dry down than most liquid lipsticks (but I noticed some of the newer shades dried to a mostly dry finish faster), and layers better than most (you can touch-up or add a second layer for more coverage). It takes about a minute for it to mostly set, but it will remain a little tacky in places for up to three minutes so you’ll want to avoid pressing your lips together if it doesn’t seem totally dry initially. There isn’t a noticeable scent or taste. If you don’t mind the trade-off between very long, near-pristine wear and being drying, it’s worth checking out. As a bonus, these also come with one of the most generous amounts of products within the realm of liquid lipsticks!

Kat Von D Melancholia Everlasting Liquid Lipstick

Kat Von D Melancholia Everlasting Liquid Lipstick

Kat Von D Melancholia Everlasting Liquid Lipstick

Kat Von D Melancholia Everlasting Liquid Lipstick

Kat Von D Melancholia Everlasting Liquid Lipstick

Kat Von D Melancholia Everlasting Liquid Lipstick

Kat Von D Lovesick Everlasting Liquid Lipstick

Kat Von D Lovesick Everlasting Liquid Lipstick

Kat Von D Lovesick Everlasting Liquid Lipstick

Kat Von D Lovesick Everlasting Liquid Lipstick

Kat Von D Lovesick Everlasting Liquid Lipstick

Kat Von D Lovesick Everlasting Liquid Lipstick