Kat Von D L.U.V. Everlasting Liquid Lipstick ($19.00 for 0.22 fl. oz.) is described as a “rich violet.” It’s a brightened, magenta purple with warmer, pink tones but an overall cooler undertone and an ultra-matte finish. MAC Vogue en Violet (P, $23.00) is darker, warmer. NARS Silvia (P, $32.00) is lighter, glossier. NARS Angela (P, $32.00) is lighter, glossier. Kat Von D L.U.V. (P, $21.00) is purpler. NARS Full Frontal (LE, $26.00) is lighter, less matte. MAC RiRi Boy (LE, $16.00) is purpler. MAC Seductive Intent (LE, $16.00) is less matte. MAC Night Blooming (LE, $16.00) is brighter, glossier. MAC Up the Amp (P, $16.00) is lighter. MAC Heroine (P, $16.00) is very similar. See comparison swatches / view dupes.

The Everlasting Liquid Lipstick formula is supposed to be a “long-wear, full-coverage liquid lipstick with a smooth matte finish.” It is also supposed to have ingredients in it for “added hydration.” It’s not a hydrating formula, and unless you often wear satin to matte finishes, it may not be precisely “comfortable” to you either. It’s a liquid formula that goes on glossy and dries down to a very flat, matte finish that doesn’t cling or settle into lip lines, but it does adhere and hug the lips. It’s slightly drying on me after four hours of wear and gets a little more drying over time. The wear time is excellent, easily reaching eight hours with little product having worn away. It was mostly opaque; I think you could possibly get a thin, second layer to get more pigmentation out of it, but you want to apply in thinner layers so it dries evenly. This was virtually smudge-, budge-, and kiss-proof when I tested it, but if you eat something oilier or combine it with lip balm, you may see slight color transfer.

Kat Von D L.U.V. Everlasting Liquid Lipstick

Kat Von D L.U.V. Everlasting Liquid Lipstick

Kat Von D L.U.V. Everlasting Liquid Lipstick

Kat Von D L.U.V. Everlasting Liquid Lipstick

Kat Von D L.U.V. Everlasting Liquid Lipstick

Kat Von D L.U.V. Everlasting Liquid Lipstick