JOICO Skin Luxe Golden Shimmer Gradual Self-Tanner feels like a luxury product at a bargain price. For $15.95, this is a subtle self-tanner with a nice, golden sheen/shimmer that accents and highlights both your natural and faux glow (from the self-tanner). It smells of tropical coconuts, and it is even moisturizing on its own accord (probably because of the coconut oil and aloe vera).

The brand is actually a division of Shiseido, in case the connection gives you a better sense of familiarity and not, “What is this brand?” kind of a feeling. I personally prefer subtle self-tanners, more often than not opting for gradual ones, because I’m fairly tan on a regular basis. I also tan up really quickly once the sun starts shining (really, one day is all I need in the sun–despite high SPF–to come back tanned). Gradual self-tanners also work in my favor, because it means I can add a little glow, shimmer, and moisture instantaneously. I have had a thing for lightly shimmered lotions, just because I love the way they make my legs look in skirts. You can find a JOICO near you at www.joico.com.

Do you use self-tanners? Which ones do you like? Do you use them year-round or only in a particular season?