Illamasqua Posture Lipstick ($24.00 for 0.14 oz.) is described as a “cool mauve.” It’s a cool-toned, gray-tinted lavender with a matte finish. MAC Nocturnal Instincts is pinker, not as cool-toned/gray. MAC Fresh Amour is more opaque, cooler-toned. MAC Lavender Whip is pinker. OCC Digitalis is also pinker. See comparison swatches here.

The good news is that this wasn’t nearly as dry as ESP! It has mostly opaque color payoff, and the color applied fairly evenly and smoothly. The consistency of the formula is a bit dry and stiff, so it will tug a bit at the lip, but it doesn’t drag or catch to the point where application is really difficult or the resulting coverage is patchy. The drier texture does cling somewhat to lips, but it didn’t actually seem drying over the five and a half hours it lasted on my lips. I didn’t see this listed on Sephora’s website, so I’m not sure if it will be launching at Sephora with the rest of the Paranomal collection or not, but it is available on Illamasqua’s website.

Illamasqua Posture Lipstick

Illamasqua Posture Lipstick

Illamasqua Posture Lipstick

Illamasqua Posture Lipstick

Illamasqua Posture Lipstick

Illamasqua Posture Lipstick