How willing are you to try a beauty brand you’ve never heard of before?


I'd consider it, but it depends on the brand's back story!

40%, 878 Votes

No, I'll let others try it first!

32%, 702 Votes

Always willing!

27%, 602 Votes

Other -- I'll tell you in the comments!

1%, 14 Votes

Total Voters: 2,196

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23 Comments

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I’m always willing, depending on the price range. I usually want to google it first though, so def “let other people try it first”, haha! I can’t really afford total misses at this time.

I’m more willing to try a new brand if: I’ve heard it mentioned favorably by at least one person; seen some swatches; like the testers laid out; see it in person; and the price is reasonable. Free shipping being offered is also a push towards trying it out for me.

I am always open to trying new brands, but it is especially compelling if I see unique products or packaging and the price is right! When I am sniffing out a new brand, I like to see some info on who the people are and see if they have customer friendly policies.

I’ll usually do a bit of googling first to see if others have tried and reviewed it. And if the general consensus is that it’s a brand or product worth trying I’ll give it a go ๐Ÿ™‚

Depends if it’s skincare or makeup! With makeup I’m willing to try pretty much anything, when it comes to skincare I like to know more about the brand, ingredients, etc. first.

I hardly buy any makeup nowadays without reading reviews. But if there are no reviews/swatches to look at, I might buy an unknown brand if there’s a good return policy, or the price is so cheap it’s worth the risk

I checked no, just because I’d rather see what other people are saying first. I am willing to try new things I’ve never heard of before, but I do want a little feedback first on whether I’d be wasting my money or not.

I’m always willing to consider new brands, but I do want to see what other people think before buying, especially if it’s mid-range or high-end stuff.

If it’s new to me, or a new brand launched by a known mother or umbrella company: I’m always willing, but I do like to see a few reviews first. Or if it’s really inexpensive and I can buy it in a local store, I’ll give something a shot.

If it’s a brand new indie company: After hearing about the Lime Crime’s customers debit/credit card info being stolen, I’m much more wary about this. I let the brave people try the new brands first. I always google the company and make sure it doesn’t have any scandals or bad customer service.

I’m willing to give it a go as long as I feel comfortable with the ingredients and I set a price cap because if I like it I can always go back for more. I like trying new and indie brands. So far I don’t regret any of my purchases.

I can be willing–so long as I can see the ingredients, know the country the products are made in, the products are carried in a store I trust, and can return if it falls short of my expectations. I normally read reviews first.

I love trying new things! But I do need to be able to Che k ingredients and find some sort of reference point to feel it out prior. ๐Ÿ™‚

Unless the color is a real standout, or it’s an “innovative” formula that grabs my interest, then I’m more willing to give it a try; otherwise, the brands I use most pretty much have my needs covered, and often release new shades.

I also have to see a product in-person before committing, unless the brand has an overall strong reputation.

If I hadn’t been looking for a red eyeshadow several years ago, I most likely would have never given NARS a chance; however, Grenadines proved to be a stellar product, so I kept going back for more! That said, as much as I like the Ardency Inn Custom Color Concentrate, I haven’t felt a need to delve deeper into the brand, and I only tried the base due to the uniqueness & ingredients.

I was a bit more daring several years ago, when I was revamping my stash, so I did try some new-to-me brands, and have basically decided to stick with those, as I haven’t found reason not to.

I would have to research the brand a bit first – where they come from, products used etc. Cruelty free. I am very careful about what I put on my skin.

I’m definitely willing to try new-to-me brands, but usually not without at least some very minimal research. The least I’ll do is look up a brand online that I’m unfamiliar with so I can see what reviews or feedback come up, or I’ll look up swatches or product photos.

If it’s a higher end or pricey product/brand, I’ll definitely go more in depth and look up several reviews and watch review videos from multiple people before buying it, unless I can easily get a sample, like from MAC or Sephora.

I definitely will, but only if it reviews well on here, and has no insane scandal surrounding it! You have brought some extremely cool new or indie brands to our attention that really are worth knowing about, ie; ColourPop, and now Zoeva ( probably not new exactly, but outside of Europe, probably new?) I can hardly wait till my ColourPop order arrives!!!

For me, it depends on a few things. 1) How much is it? 2) In what country was it manufactured? 3) What are the ingredients?

I really, really want to try a Tom Ford product but, knowing I can’t return it if it doesn’t work for me, I just can’t bring myself to do it yet.

I’m less likely to buy something when it has minimal reviews on it and when it’s quite pricey (or a combination of both), but otherwise, sure! If the brands intrigues me I’m all for it.

I am not as adventurous anymore, so I like to see reviews on new to me products before I try them. I usually start with this blog now, I find your reviews very honest and unbiased, as well as the comments others leave here. I have bought so many products in the past just because they were not something I had heard of and it looked interesting, only to find myself underwhelmed, disappointed, and the product unusable and money wasted. I often refer people to your blog Christine when I don’t know anything about a brand or a product. I usually still have to see the product in person and swatch it myself, but this blog has saved me from wasting my time and my money. Thanks for all of your work Christine!

Depends on the price point and if it’s available at a brick and mortar store in my area. I’m much more likely to make in store impulse purchases of brands I’ve never heard of than I am with a brand I have to buy online. I do more research for protects I can’t try before buying than ones I can test out or at least look at in person.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! ๐Ÿ™‚ If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!