Temptalia In-depth makeup reviews with swatches and dupes, plus what you need to know about new product launches and tips on how to use your makeup! Mon, 20 Apr 2026 22:27:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 How much “Photoshopping” is acceptable in beauty advertisements? https://www.temptalia.com/how-much-photoshopping-is-acceptable-in-beauty-advertisements-2/ promo https://www.temptalia.com/how-much-photoshopping-is-acceptable-in-beauty-advertisements-2/#comments Sat, 17 Mar 2018 12:00:00 +0000 Christine https://www.temptalia.com/?p=330295 It depends on what's being sold; if it's selling me a product that covers blemishes, then I don't want to see so much retouching that skin loses texture, blemishes disappear (in a way that's not actually feasible using the product!), etc. In a mascara ad, I don't want to see lash inserts or digitally added lashes to improve how the mascara looks. In general, I don't mind retouching as long as it looks achievable--like someone in the best lighting with a team of artists behind them.]]> It depends on what’s being sold; if it’s selling me a product that covers blemishes, then I don’t want to see so much retouching that skin loses texture, blemishes disappear (in a way that’s not actually feasible using the product!), etc. In a mascara ad, I don’t want to see lash inserts or digitally added lashes to improve how the mascara looks. In general, I don’t mind retouching as long as it looks achievable–like someone in the best lighting with a team of artists behind them.

— Christine
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