Temptalia In-depth makeup reviews with swatches and dupes, plus what you need to know about new product launches and tips on how to use your makeup! Mon, 20 Apr 2026 22:27:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 How important is a brand's backstory to you? https://www.temptalia.com/how-important-is-a-brands-backstory-to-you/ group https://www.temptalia.com/how-important-is-a-brands-backstory-to-you/#comments Wed, 17 Feb 2021 13:00:00 +0000 Christine https://www.temptalia.com/?p=463415 The more the brand pushes their products because of the backstory, the more I will care. For example, if a brand is talking about sustainability constantly, then it should, at least, feel authentic and align with their general values and why they were founded. I'm more concerned about quality products than the marketing of the why, but I will pay some attention to it.]]> The more the brand pushes their products because of the backstory, the more I will care. For example, if a brand is talking about sustainability constantly, then it should, at least, feel authentic and align with their general values and why they were founded. I’m more concerned about quality products than the marketing of the why, but I will pay some attention to it.

— Christine
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