Hourglass Opaque Rouge Liquid Lipstick Launches

A full-coverage liquid lipstick delivering up to 14 hours of continuous wear, vivid color payoff, and a velvet matte finish. A proprietary blend of advanced polymers delivers intense, vibrant color for up to 14 hours, as well as a sophisticated velvet matte finish. Creates a breathable film of intense pigment that instantly bonds to the lips and seals in moisture with skin-conditioning emollients, fruit extracts and vitamins. Cili Fruit and Goji Berry extracts offer anti-oxidant protection for the lips, while Vitamins A, C and E nourish and protect. Rich formula glides on, provides cushion without tackiness and infuses the lips with dramatic color. Creates a silky smooth texture on the lips while filling in fine lines and preventing moisture evaporation.

Lips must be clean of other oils and balms to ensure proper binding of the fluid. Allow to set for 30 seconds to one minute. As the formula sets, the polymers bond to one another and create a protective, flexible “web” of color. Throughout the day, lips stay comfortable, while color film remains vibrant, elastic and firmly bound to the skin – without flaking or dryness. Extended coverage means you can literally set it and forget it over the course of the day. Free of parabens, phthalates, sulfates and lanolin.

Opaque Rouge Liquid Lipstick ($28.00) (Permanent)

• Ballet Vibrant pink
• Canvas Dusty rose
• Edition Soft pink
• Empress Aubergine
• Icon Cherry red
• Muse Coral
• Rose Medium rose
• Raven Orange red
• Riviera Tangerine

Availability: Now @ Sephora; August 2012 at Barneys New York, Bergdorf Goodman, Sephora, and SpaceNK

See more photos & swatches!