Guerlain Insolence (144) Rouge Automatique Lipstick ($36.00 for 0.12 oz.) is described as a “vibrant fuchsia.” It’s a brightened coral-pink with subtle warm undertones and a soft sheen. I would almost call it a fuchsia coral, because it is quite bright and bold! Revlon Vivacious (120) (P, $8.99) isn’t as warm-toned but it is quite similar. MAC Fusion Pink (P, $16.00) is more iridescent, warmer. Guerlain Gourmandise (P, $49.50) is similar. Make Up For Ever #37 (P, $19.00) is warmer, less pink. See comparison swatches.

Insolence is one of two limited edition shades for spring (I purchased the other, but I don’t expect it to arrive until late next week). It had fully opaque color coverage, and the consistency was lightly creamy, so it glided on evenly and easily–never tugged or dragged on the lips. The Rouge Automatique formula is supposed to be long-wearing and hydrating. This shade was both, as it wore well for five and a half hours and left a stain that lingered for another hour or so, and it was moisturizing while worn. I didn’t feel the need to reach for lip balm at all after wearing this, so it really added hydration, didn’t just maintain it. The formula was comfortable to wear, didn’t feather or bleed, and wore away evenly.

Guerlain Insolence (144) Rouge Automatique Lipstick

Guerlain Insolence (144) Rouge Automatique Lipstick

Guerlain Insolence (144) Rouge Automatique Lipstick

Guerlain Insolence (144) Rouge Automatique Lipstick

Guerlain Insolence (144) Rouge Automatique Lipstick

Guerlain Insolence (144) Rouge Automatique Lipstick (with Guerlain Cherry Blush/Les Tendres Palette)

Guerlain Insolence (144) Rouge Automatique Lipstick with Star Dust (900) gloss on top