Guerlain Gladys (78) Rouge G Lipstick ($51.00 for 0.12 oz.) is described as a “vibrant fuchsia.” It’s a rich, medium-dark fuchsia-shimmered berry with cool undertones and a luminous sheen. The color payoff was incredibly intense and opaque–one pass is all you need–and the coverage was even and made lips look smoother. This shade wore well for six hours, and it left a noticeable stain behind, while still being hydrating and comfortable to wear. This is a new and permanent shade. Guerlain Rose Grenat (864) (LE, $51.00) is lighter, brighter, less shimmery. YSL Exquisite Plum (22) (P, $34.00) is darker. YSL Forbidden Burgundy (12) (P, $34.00) is darker. MAC Commotion (LE, $20.00) is sheerer, more muted. Urban Decay Venom (P, $22.00) is darker. Guerlain Gigi (P, $51.00) is less shimmery, brighter. Guerlain Champs-Elysees (P, $35.00) is brighter, more fuchsia. See comparison swatches / view dupes.

Guerlain Galiane (15) Rouge G Lipstick ($51.00 for 0.12 oz.) is described as a “nude beige.” It’s a light-medium beige with warm, peachy undertones and a creamy, lightly luminous, finish. This is the least glossy of the five new (and permanent!) Rouge Gs. The color coverage is full and opaque, while the texture is creamy, so the color applied evenly and smoothly. It wore well for five hours and was nicely hydrating during that time. MAC Woodrose (LE, $16.00) is much lighter. MAC Pure Pout (P, $22.00) is lighter. Maybelline Sin-a-mon (935) (P, $7.49) is browner, darker. MAC Japanese Maple (LE, $16.00) is cooler-toned. Bobbi Brown Uber Beige (P, $24.00) is similar. See comparison swatches / view dupes.

Guerlain Gaetane (16) Rouge G Lipstick ($51.00 for 0.12 oz.) is described as a “deep brown.” It’s a slightly muted, medium-dark orange-brown with light copper micro-shimmer and a luminous sheen. It had mostly opaque pigmentation, but there was a little translucency with this shade that isn’t present with the other shades. The color wore well for almost six hours, though, and it was moisturizing and comfortable to wear. Revlon Sandstorm (LE, $7.99) is darker, less glossy. Maybelline Maple Kiss (925) (P, $7.49) is darker, less glossy. Milani Bronze Beauty (P, $5.49) is more shimmery, less glossy. MAC Who’s That Chick (LE, $16.00) is more shimmery, less glossy. MAC Sheer Seduction (LE, $16.00) is slightly more shimmery. Maybelline Mochachino (P, $7.49) is a touch darker, less glossy. Obsessive Compulsive Cosmetics Authentic (P, $18.00) is darker, more metallic, more matte. See comparison swatches / view dupes.

Guerlain Gladys (78) Rouge G Lipstick

Guerlain Gladys (78) Rouge G Lipstick

Guerlain Gladys Rouge G Lipstick

Guerlain Gladys Rouge G Lipstick

Guerlain Gladys Rouge G Lipstick

Guerlain Gladys Rouge G Lipstick

Guerlain Galiane (15) Rouge G Lipstick

Guerlain Galiane (15) Rouge G Lipstick

Guerlain Galiane Rouge G Lipstick

Guerlain Galiane Rouge G Lipstick

Guerlain Galiane Rouge G Lipstick

Guerlain Galiane Rouge G Lipstick

Guerlain Gaetane (16) Rouge G Lipstick

Guerlain Gaetane (16) Rouge G Lipstick

Guerlain Gaetane Rouge G Lipstick

Guerlain Gaetane Rouge G Lipstick

Guerlain Gaetane Rouge G Lipstick

Guerlain Gaetane Rouge G Lipstick