“Women have always been afraid of wearing bright colors because they don’t find them in the right texture. In this new line, Eyes to Kill Solo, every shade has been custom-created in a wearable texture. It’s the perfect accessory for the face.” — Linda Cantello, Giorgio Armani International Makeup Artist

Inspired by nature’s elements, Eyes to Kill Solo offers a dense and deep “Macro Color” range of 20 shades. Each color story draws a specific vibration from a carefully studied texture. Subtle, silky, intense or sheer materials blend together to offer these single eyeshadows a distinctive luminosity and color personality. A made-to-measure approach thanks to a technological formulation that reveals all the beauty of the pigments. A palette of 20 intensely colored eyeshadows comes in three texture families: satin, vivid and matte.

The 10 satin shades, inspired by the catwalk, contain the exclusive “wet process” innovation which reduces the amount of solvents and white powder that are added to the formula. A unique method obtained by using pressure and top suction on the powder and the translucent solvents ensures the formula’s cohesion and allows a greater density of pearls to be used. The formula: a clear liquid texture is injected directly in the final pack and then dried. Once the solvent of the formula has evaporated, the texture becomes satiny soft, with enhanced color payoff. The color result is spectacular and perfectly pure, offering the most beautiful hues.

The 4 electric shades in bold tones are inspired by wild nature—dangerous and fascinating. This new formula is heightened by technology featuring transparent and multi-faceted kaleidoscopic pearls that continuously diffuse a bright and unfailingly luminous color. Through multidirectional refraction, the surface light gives these colors a different appearance—the eyes become hypnotic.

The 6 matte shades deliver long-lasting intensity with bold colors. The high concentration of pigments and the ultra-fine particles of the soft-touch powders allow an exceptionally high percentage of pure pigments to be used. The result is a long-hold matte intensity and ultra-saturated color that underlines the eyes’ radiance and depth.

Eyes to Kill Solo Eyeshadow ($32.00) (New, Permanent)

• 1 Obsidian
• 2 Armani navy
• 3 Asphalt
• 4 Wood
• 5 Vulcano
• 6 Khaki
• 7 Black light
• 8 Gun metal
• 9 Tadzio
• 10 Beige nudo
• 11 Ecaille
• 12 Ice
• 13 Kimono
• 14 Aurore
• 15 Parma
• 16 Dark plum
• 17 Green viper
• 18 Scarab
• 19 Nuance
• 20 Sapphire spider (Not available in US)
• 21 Moon jelly (Not available in US)
• 22 Anemone (Not available in US)
• 23 Corallo
• 24 Tangerine (Not available in US)

Availability: Now @ Neiman Marcus, Selfridges; officially launches June 2014

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Giorgio Armani Eyes to Kill Solo Eyeshadow Launches

Giorgio Armani Eyes to Kill Solo Eyeshadow Launches (Shades Not Available in US)