Giorgio Armani #505 Lip Maestro ($32.00 for 0.22 fl. oz.) is a vibrant, medium pink with subtle, cool undertones and an almost neon brightness. MAC Pleasurefruit (LE, $16.00) is darker. Urban Decay Turn On (P, $22.00) is similar. MAC Speak Louder (P, $15.00) is darker. Chanel Belgravia (LE, $34.00) is more muted. See comparison swatches.

I really love the Lip Maestro formula for something that’s very comfortable to wear, long-wearing, and really, really pigmented. #505 is fully opaque in a single pass of the doe-foot wand, which is slightly slanted and maneuvers around the lip easily. The consistency is not too thick or too thin, but it smooths over the lip evenly. It feels velvety, creamy, and the formula is unscented. This shade wore well for almost seven hours and left a light stain behind.  It’s an interesting shade to see in a holiday collection–definitely reads and feels like summer galore.

Now, the one thing I’m very confused about is why Giorgio Armani has so much inconsistency with product naming.  Nordstrom lists this as “Pink Poodle,” whereas on Giorgio Armani’s website, it’s listed as “#502 Eccentrico,” yet the press release lists it as “#505 Eccentrico,” and the bottom of the tube corresponds with #505.  “#502 Art Deco” is part of the permanent range and is listed as such on Giorgio Armani’s website.

Giorgio Armani #505 Lip Maestro

Giorgio Armani #505 Lip Maestro

Giorgio Armani #505 Lip Maestro

Giorgio Armani #505 Lip Maestro

Giorgio Armani #505 Lip Maestro

Giorgio Armani #505 Lip Maestro