According to WWD, Kendo, which is an incubator within the LVMH family (also responsible for the development of Kat Von D Beauty and Marc Jacobs Beauty), will work closely with Rihanna to develop a makeup range, Fenty Beauty. The line is slated for a fall 2017 debut. It will be launched at Sephora where Sephora is available, and it is expected to be distributed at other retailers where there are no Sephora stores. Rihanna has previously collaborated with MAC Cosmetics and launched a multiple, seasonal collections as part of that partnership. From all indications, that partnership proved successful with key items selling out quickly, so it’s no surprise that Rihanna is now creating her own makeup range. Here’s hoping for an assortment of non-traditional colors and textures!