Too Faced Bulletproof Brows ($30.00 for 0.07 oz.) is a cream-to-powder clay formula (it’s really supposed to be “a powder, gel, pencil, and setting wax all in one”) that’s “sweat-proof” and “water-resistant.” It’s available in two shades, Universal Taupe and Universal Brunette, and the latter is the shade featured in this post (I don’t have the other one, so I’m not sure how much lighter it is in comparison). It claims “24-hour Bulletproof Brows,” after you give the product a minute to set. Each shade comes with a dual-ended brush–an angled brush on one end, a spoolie on the other.

Universal Brunette is a medium-dark, neutral-to-warm brown with a matte finish. It had semi-opaque color coverage; it doesn’t really build to more than that, even if I waited a few minutes between layers. The consistency is lightly creamy, somewhat waxy, and medium-thick. I found application more challenging than I expected. The thicker, waxier consistency made it so the product got trapped and clumped in the angled brow brush (I used the included brush as well as two other angled brushes of varying thickness). I felt like a lot more product was caught in the bristles than was getting on my brows. Because it’s waxy, it has a tendency to cling to the brow hairs more than the skin beneath. If you have sparser brows, I think it’s easier and applies better, but if you have fuller brows, a lot of stuck to the brow hairs and left little behind on the skin. It doesn’t look even, smooth, or generally, defined or well-groomed.  There wasn’t much information or particulars regarding intensity of the color in the press release, so if this was designed to give really soft, natural looking color, then it is closer.  If you want more defined brows, it’s not buildable/pigmented enough.

It sets within thirty to forty seconds, and it is budge- and water-resistant after that. I would almost say water-proof, as it’s really not going anywhere when water hits it. You really have to rub quite vigorously (I did that against the back of my hand, not my brow bone!), and you’ll get a couple of flakes, but it doesn’t smear, bleed, or the like. My brows felt soft, not crunchy, but I could feel that there was some waxiness to them, which helped to keep them in place. It lasted through a shower and blow drying my hair, so of all the claims, I would definitely concur that it’s long-wearing, “bulletproof,” and should hold up to sweat and water.

As another note, if you have darker brown or black-brown (or black!) brows, this is too light. It seems fine up-close, but in the full face photo, you can see how it’s not a match (the color not being a match didn’t impact the rating).

Too Faced Universal Brunette Bulletproof Brows

Too Faced Universal Brunette Bulletproof Brows

Too Faced Universal Brunette Bulletproof Brows

Too Faced Universal Brunette Bulletproof Brows

Too Faced Universal Brunette Bulletproof Brows

Too Faced Universal Brunette Bulletproof Brows

Too Faced Universal Brunette Bulletproof Brows

Too Faced Universal Brunette Bulletproof Brows
(wearing Jelly Bean on lips, The Chocolate Bar Eye Palette on eyes)

Too Faced Universal Brunette Bulletproof Brows