Estee Lauder Reckless (480) Pure Color Envy Sculpting Lipstick ($30.00 for 0.12 oz.) is a slightly muted, pink-berry with cool undertones and a soft, luminous sheen. Givenchy Framboise Velours (315) (LE, $36.00) is redder. Chanel Rayonnante (145) (P, $34.00) is sheerer. Chanel L’Amoureuse (47) (P, $34.00) is more matte. Too Faced So Berry Sexy (P, $22.00) is similar. See comparison swatches / view dupes.

This is one of the more recently added shades to the range (and the last one that I have for now). It had rich, opaque color coverage that went only smoothly and evenly. The consistency is lightly creamy but not too slippery, so it adheres comfortably to the lips and yields longer wear (six hours on me). The formula is vanilla-scented but taste-free. This particular shade was hydrating over time. I really loved this shade, and I think it’s a great addition to the range–the muted quality to the color makes it more interesting to me.

Estee Lauder Reckless (480) Pure Color Envy Sculpting Lipstick

Estee Lauder Reckless (480) Pure Color Envy Sculpting Lipstick

Estee Lauder Reckless (480) Pure Color Envy Sculpting Lipstick

Estee Lauder Reckless (480) Pure Color Envy Sculpting Lipstick

Estee Lauder Reckless (480) Pure Color Envy Sculpting Lipstick

Estee Lauder Reckless (480) Pure Color Envy Sculpting Lipstick