Just launched, Estee Lauder Pure Color Envy Sculpting Lipstick ($30.00 for 0.12 oz.) promises a formula that’s richly pigmented, hydrating, and long-wearing (six hours). The range includes 21 shades that range from beige to pink to coral to plum. You can see an official breakdown of the shade range here. I bought four shades from Nordstrom last week, and I’ve been testing them since they arrived this week. The formula is intensely pigmented, somewhat hydrating, and long-wearing. The consistency is lighter weight, thin, lightly creamy, and hugs the lips, but not in a clingy, saran wrap kind of way, so it’s not uncomfortable. They have a sweet, vanilla scent, which is a departure from Estee Lauder’s traditional fig scent, though no taste, and come in a deep, navy blue, square case with a magnetic closure.

Defiant Coral is described as a “bright, pink coral.” It’s a vibrant, medium-dark, coral-orange with strong, warm undertones and a luminous shine. It had rich, opaque color coverage, and the color applied evenly and smoothly. This shade wore well for five and a half hours on me and was lightly hydrating. Marc Jacobs Beauty Shout (138) (LE, $30.00) is more matte, slightly pinker. Givenchy Rose Dentelle (203) (P, $36.00) is very similar. Too Faced Coral Fire (P, $21.00) is less glossy. Givenchy Rose Dressing (202) (P, $36.00) is pinker. Chanel Pygmalion (LE, $34.00) is less pigmented. MAC Lady at Play (P, $22.00) is less glossy, slightly darker. MAC Hibiscus (LE, $16.00) is darker. Chanel Genial (LE, $34.00) is pinker. See comparison swatches.

Dominant is described as a “vibrant fuchsia.” It’s a bold, brightened, medium-dark fuchsia pink with a luminous shine. It had intensely pigmentation and yielded full color coverage when applied that was both even and smooth. This shade lasted over six hours and left behind a soft stain while being somewhat hydrating. MAC Feeling Amorous? (LE, $20.00) is more muted, warmer. Charlotte Tilbury Velvet Underground (P) is lighter. Givenchy Fuchsia Irresistible (205) (P, $36.00) is similar. MAC Girl About Town (P, $16.00) is very similar, less glossy. Buxom Exhibitionist (P, $21.00) is lighter. See comparison swatches.

Infamous is described as a “bright, vibrant yellow pink.” It is a neutral-to-warm-toned, medium pink with a luminous finish. When swatched, it appears a bit darker and warmer, but applied, it is brighter and read more blue-based against my skin tone. It had rich, opaque color coverage, and the color applied evenly. This shade wore well for five hours and was lightly hydrating during that time. MAC Bold Spring (P, $22.00) is cooler-toned. YSL Fuchsia Tourbillon (31) (P, $34.00) is similar. Tom Ford Beauty Incorrigible (08) (LE, $49.00) is darker, cooler-toned. Marc Jacobs Beauty Gossip (140) (LE, $30.00) is more matte, cooler-toned. L’Oreal Pink Flamingo (180) (P, $8.95) is lighter. NARS Goodbye Emmanuelle (LE, $26.00) is lighter, cooler-toned. MAC Playtime (LE, $17.00) is lighter. Maybelline Fuchsia Flash (P, $7.49) is brighter, darker. See comparison swatches.

Vengeful Red is described as a “deep cool red.” It’s a vibrant, medium-dark red with cool, blue undertones and a luminous sheen. It had fully opaque color coverage applied to the lips, and it went on evenly and smoothly. This color wore well for six and a half hours and left a stain behind, and the formula was somewhat hydrating. Marc Jacobs Beauty Neo-Noir (126) (P, $30.00) is very similar. Urban Decay 69 (P, $22.00) is less glossy. Edward Bess Eternal Passion (P, $32.00) is similar. Maybelline On Fire Red (P, $7.49) is a little brighter. MAC Eden Rouge (LE, $16.00) is more matte. Guerlain Vega (P, $35.00) is a touch darker. Buxom Scoundrel (P, $21.00) is brighter. See comparison swatches.

Estee Lauder Pure Color Envy Sculpting Lipstick

Estee Lauder Pure Color Envy Sculpting Lipstick

Estee Lauder Pure Color Envy Sculpting Lipstick

Estee Lauder Pure Color Envy Sculpting Lipstick

Estee Lauder Pure Color Envy Sculpting Lipstick

Estee Lauder Pure Color Envy Sculpting Lipstick

Estee Lauder Pure Color Envy Sculpting Lipstick

Estee Lauder Defiant Coral Pure Color Envy Sculpting Lipstick

Estee Lauder Defiant Coral Pure Color Envy Sculpting Lipstick

Estee Lauder Defiant Coral Pure Color Envy Sculpting Lipstick

Estee Lauder Defiant Coral Pure Color Envy Sculpting Lipstick

Estee Lauder Defiant Coral Pure Color Envy Sculpting Lipstick

Estee Lauder Defiant Coral Pure Color Envy Sculpting Lipstick

Estee Lauder Dominant Pure Color Envy Sculpting Lipstick

Estee Lauder Dominant Pure Color Envy Sculpting Lipstick

Estee Lauder Dominant Pure Color Envy Sculpting Lipstick

Estee Lauder Dominant Pure Color Envy Sculpting Lipstick

Estee Lauder Dominant Pure Color Envy Sculpting Lipstick

Estee Lauder Dominant Pure Color Envy Sculpting Lipstick

Estee Lauder Infamous Pure Color Envy Sculpting Lipstick

Estee Lauder Infamous Pure Color Envy Sculpting Lipstick

Estee Lauder Infamous Pure Color Envy Sculpting Lipstick

Estee Lauder Infamous Pure Color Envy Sculpting Lipstick

Estee Lauder Infamous Pure Color Envy Sculpting Lipstick

Estee Lauder Infamous Pure Color Envy Sculpting Lipstick

Estee Lauder Vengeful Red Pure Color Envy Sculpting Lipstick

Estee Lauder Vengeful Red Pure Color Envy Sculpting Lipstick

Estee Lauder Vengeful Red Pure Color Envy Sculpting Lipstick

Estee Lauder Vengeful Red Pure Color Envy Sculpting Lipstick

Estee Lauder Vengeful Red Pure Color Envy Sculpting Lipstick

Estee Lauder Vengeful Red Pure Color Envy Sculpting Lipstick