Coming in September: Essie Stylenomics

This autumn, leave nothing to chance. Consolidate your power with color that heralds the return of the woman of substance. It’s no secret, women are major players in the economy, and what fashionable purse-strings they hold! Wise to the credit debacles of the past, they are playing it safe in spending and in style. Classic, statement dressing is the look of the moment, and serious silhouettes require a fabulous match of full-force color. “I absolutely love hearing from women about how essie color makes them feel,” essie founder, Essie Weingarten explains. “And when they tell me it made them feel powerful and poised in a business meeting, to me, that’s just the best!” Her own storied rise to the top of the nail color world began at a time when the fashion & beauty world was populated mostly by men. “Now, I get such a thrill from rubbing elbows with more fabulous women than ever. I created this collection with those can-do women in mind!”

stylenomics (stahyl-NoM-iks), noun: opulent color that lends an upscale look without breaking the bank.

There’s a sense of ease in refinement and confidence in restraint. No need to overdo things and above all, don’t sweater it! Profound green plays the role of black beautifully this season, creating a glorious counterpoint to striking red and lush burgundy. Austerity measures be damned, miss fancy pants always keeps it classy with graceful greige. Take a tip from the crush-worthy head mistress who whips everything into shape, without skirting the issue. It’s an ambitious wardrobe of color that’s sure to inspire every recessionista.

• Miss Fancy Pants Refined, chic greige
• Recessionista Millionheiress magenta
• Stylenomics On the money opulent green
• Head Mistress Bold, take-charge red
• Don’t Sweater It Warm & cozy mauve
• Skirting the Issue Slinky & subversive burgundy

Availability: Sepetmber 2012 at salons and beauty destinations worldwide, $8.00 each

See more photos!