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        <title>Does the inspiration or story behind a collection matter to you?</title>
        <link>https://www.temptalia.com/does-the-inspiration-or-story-behind-a-collection-matter-to-you/</link>
        <featuredImage><img width="760" height="760" src="https://www.temptalia.com/wp-content/uploads/2019/10/holiday-2019_melt-cosmetics-amor-eterno_002_promo.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="promo" srcset="https://www.temptalia.com/wp-content/uploads/2019/10/holiday-2019_melt-cosmetics-amor-eterno_002_promo.jpg 760w, https://www.temptalia.com/wp-content/uploads/2019/10/holiday-2019_melt-cosmetics-amor-eterno_002_promo-350x350.jpg 350w, https://www.temptalia.com/wp-content/uploads/2019/10/holiday-2019_melt-cosmetics-amor-eterno_002_promo-150x150.jpg 150w, https://www.temptalia.com/wp-content/uploads/2019/10/holiday-2019_melt-cosmetics-amor-eterno_002_promo-550x550.jpg 550w" sizes="(max-width: 760px) 100vw, 760px" /></featuredImage>
        <comments>https://www.temptalia.com/does-the-inspiration-or-story-behind-a-collection-matter-to-you/#comments</comments>
        <pubDate>Mon, 18 Nov 2019 13:00:00 +0000</pubDate>
        <dc:creator>Christine</dc:creator>
        		<category><![CDATA[Weekly Features]]></category>
		<category><![CDATA[temptalia asks you]]></category>

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                <excerpt><![CDATA[It doesn't matter in the grand scheme of things for me as a reviewer--it's not going to make a product perform better or worse (though I'd appreciate brands being more specific with shade descriptions as a whole!). The question is actually inspired by Melt's recent Amor Eterno launch, which has gotten a lot of praise and commentary from influencers and readers/viewers alike about the story, background, details, etc. I felt the same way; that it was really nice to see such an authentically done collection as seen in the presentation of the background/story behind the collection to all of the details (packaging, naming, use of Spanish and English throughout, campaign imagery).]]></excerpt>
                <description><![CDATA[<div><img src="https://www.temptalia.com/wp-content/themes/temptalia-2016/media/images/default.jpg" width="250" style="border:1px solid #999999; margin-bottom: 5px;" /></div>It doesn't matter in the grand scheme of things for me as a reviewer--it's not going to make a product perform better or worse (though I'd appreciate brands being more specific with shade descriptions as a whole!). The question is actually inspired by Melt's recent Amor Eterno launch, which has gotten a lot of praise and commentary from influencers and readers/viewers alike about the story, background, details, etc. I felt the same way; that it was really nice to see such an authentically done collection as seen in the presentation of the background/story behind the collection to all of the <a href="https://www.temptalia.com/does-the-inspiration-or-story-behind-a-collection-matter-to-you/"> Continue Reading&hellip; </a>]]></description>
                <content:encoded><![CDATA[<p>It doesn&#8217;t matter in the grand scheme of things for me as a reviewer&#8211;it&#8217;s not going to make a product perform better or worse (though I&#8217;d appreciate brands being more specific with shade descriptions as a whole!).  The question is actually inspired by Melt&#8217;s recent Amor Eterno launch, which has gotten a lot of praise and commentary from influencers and readers/viewers alike about the story, background, details, etc.</p>
<p>I felt the same way; that it was really nice to see such an authentically done collection as seen in the presentation of the background/story behind the collection to all of the details (packaging, naming, use of Spanish and English throughout, campaign imagery). I wish we saw a little more of this; it doesn&#8217;t necessarily have to be a deeply personal back story, but it&#8217;s nice to get greater insight into the way the collection came about, how the theme was applied, etc.</p>        <div class="text-right highlight bold">
            <em>&mdash; Christine</em>
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