Temptalia https://www.temptalia.com In-depth makeup reviews with swatches and dupes, plus what you need to know about new product launches and tips on how to use your makeup! Tue, 07 Apr 2026 15:44:11 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.13 Do you think most companies gear their products to a certain age group? https://www.temptalia.com/do-you-think-most-companies-gear-their-products-to-a-certain-age-group/ https://www.temptalia.com/do-you-think-most-companies-gear-their-products-to-a-certain-age-group/#comments Fri, 19 Aug 2016 05:00:00 +0000 Christine http://www.temptalia.com/?p=252127 I think a lot of brands try to be more inclusive than less inclusive, but there are definitely brands that seem to draw in certain age demographics more than others. Like Estee Lauder is often associated as an "older" brand, even though there are lots of products that would work on a variety of age groups. Similarly, I think brands that use newer slang seem like they're trying to appeal to a younger audience. I think some brands will target or at least focus more on certain age groups to position themselves rather than trying to go after the entire Continue Reading… ]]> I think a lot of brands try to be more inclusive than less inclusive, but there are definitely brands that seem to draw in certain age demographics more than others. Like Estee Lauder is often associated as an “older” brand, even though there are lots of products that would work on a variety of age groups. Similarly, I think brands that use newer slang seem like they’re trying to appeal to a younger audience. I think some brands will target or at least focus more on certain age groups to position themselves rather than trying to go after the entire market.

— Christine
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