To an extent, yes, they absolutely do. Both by knowing what’s coming out to knowing the second it’s launched on a website, you might feel more compelled to buy an item that seems like a winner right away in fear it will be sold out if you wait. On the other hand, it does enable everyone to do a little more research before clicking “checkout.” Maybe you’re totally in love with this lipstick, but you decide to do a quick google search for a review/swatch and turns out, it sucks majorly, so that puts a downer on purchasing it. Overall, I think it encourages, though.

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