Conair Infiniti Pro 3Q ($119.99) is a new, upcoming hair dryer slated for launch this September at retailers like Ulta, Target, etc. It’s big promises are that it “reduces drying time by up to 70%,” “40% less noise with patent-pending noise reduction technology,” and the brushless motor means that the “life of the dryer[is extended] by up to 10x.” Conair says it has 19,000 revolutions per minute compared to 16,000-18,000 for standard AC/DC motors. It also uses ionic and titanium ceramic technology. There are three heat settings, two speed settings, and a cold button.

I’m a long-time fan of T3’s Featherweight series of blow dryers, and their various models have been my go-tos for years now. I was very curious to see how this top-end model from Conair would compare to my T3s. The Infiniti Pro 3Q dries down my hair enough within 10 minutes that it’s mostly dry (I have a lot of hair–my last hairdresser said I had enough hair for three people–and it is thick), and it keeps the frizz and fly-aways at bay overall. I used it with its regular nozzle as well as the larger diffuser (but you need to attach one or the other, as it’s like being in a wind tunnel otherwise!). I didn’t like how either attached, because you have to pop it in or out with some force, and it caused a lot of the interior paint to chip. My heavier hair did cause the larger diffuser to occasionally pop off (once every other use). I wish they screwed on rather than popped in and out.

It is a lot quieter than my hair dryer from high school, but it doesn’t seem much quieter than most of the updated, mid-end to high-end dryers on the market. I can’t really measure it other than just how it sounds to me, but it wouldn’t occur to me to describe it as quiet. It was fairly lightweight and comfortable to hold in the hand, though the handle could have been a bit longer to avoid accidentally changing one of the settings while in use. I really liked that the cold button would lock in place, rather than having to press and hold.

There is a major downside to the Pro 3Q that makes it a complete deal-breaker for me, which is that due to my longer hair, it gets sucked into the back of the dryer (the opposite of where the air comes out). When it sucks big clumps of hair, it just sits there on the exterior (there’s a grate about 3/4″ inside the back that goes across) and reduces air flow and is more annoying than anything else, but when it gets a few strands, it yanks and pulls the hairs into the dryer. This happened constantly to me, but I have longer hair than average, I would say, so it may not be a problem if you have shorter hair.

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Conair Infiniti Pro 3Q

Conair Infiniti Pro 3Q

Conair Infiniti Pro 3Q

Conair Infiniti Pro 3Q