Formula Overview

$7.00/0.48 oz. - $14.58 Per Ounce

The formula is supposed to have "buildable coverage" with a "hint" of dewiness that can be applied with fingertips, sponge, or a duo fiber brush and is recommended to be applied prior to powder products.

The consistency was very fluid, and while it was sheerer by the nature of the fluidity of the formulation, you didn't need to squeeze out that much to get going. I would recommend squeezing out a bit on the back of your hand and gently rubbing it in a small circle using a fingertip, then applying to your face. This helped the product spread out and be the perfect level of tackiness to apply to bare skin or on top of foundation/base products without lifting them up. They had sheer to semi-sheer, buildable coverage.

They don't fully dry down, so the finish remained noticeably dewy (as the name might imply), and it didn't have the best wear (around six hours for better-performing shades), but the products faded evenly and didn't slide around/down my face.

Browse all of our ColourPop Cheek Dew Serum Blush swatches.