Chanel Amant Rouge Coco Lipstick ($34.00 for 0.12 oz.) is a muted, coral-red with subtle warm undertones and a natural sheen. MAC Must Be Red is brighter, warmer. Guerlain Rouge Sensuel is less pigmented, lighter. Guerlain Coque d’Or is more shimmery. Dior Lady is slightly darker. See comparison swatches.

This is one of five shades in chanel’s Avant-Premiere collection, which are all new and part of the permanent range. The Rouge Coco formula is supposed to glide on, be hydrating and moisturizing, and provide full coverage color. Amant was opaque, and the consistency was lightweight, creamy, and applied even, smooth color without pulling or tugging on the lips. This shade lasted five and a half hours on me, and it did leave a light stain behind. I found it moderately hydrating while I wore it, but what really stood out to me was just how smooth the color looked applied to lips. It really looked like it had melted and combined my natural lips so it never looked heavy.

Chanel Amant Rouge Coco Lipstick

Chanel Amant Rouge Coco Lipstick

Chanel Amant Rouge Coco Lipstick

Chanel Amant Rouge Coco Lipstick

Chanel Amant Rouge Coco Lipstick

Chanel Amant Rouge Coco Lipstick