By Terry Bronze-Expert ($48.00) is a creamy, gel-based bronzer that clicks up and onto a brush. It comes in three shades Sun Beach (light), Sun Desert (medium), and Sun Tropic (dark). All three are on the sheerer side, so if you’re not sure about your color, don’t worry so much. Even the darkest shade is sheer enough to work on medium skin tones. What I particularly liked about this formula is how buildable the color is, which is what a bronzer should be. It is often too easy to go overboard with bronzer, which results in a fake-looking color that can be too orange or too dirty. The formula is very much like a gel, which gives it a great weightless feeling when applied and smoothed over skin. Traditionally, you’d use this on the face, but it can also be used to bronze cleavage and decolletage, too.

I was pretty satisfied with this bronzer (and I’m not a big fan of bronzers on myself), but the price leaves much to be desired. It’s hard to tell just how much product you use in each application relative to how much you get since it’s in a pen-brush applicator, so I’m not even sure if you at least get some bang for your buck. On the other hand, By Terry is more of a luxury beauty brand, so the price is in line with the rest of the brand’s products.