Burberry Bright Poppy (311) Lip Velvet ($30.00 for 0.12 oz.) is a deepened, bold berry-red with a matte finish. MAC Heaux is similar, slightly brighter. Guerlain Liu is redder. MAC Rebel is slightly more berry-hued. MAC Lush Life is lighter. Guerlain Lou-Ling is slightly lighter. Burberry Bright Plum is a bit darker and redder. See comparison swatches.

It has semi-opaque color, but there’s a sheerness to it that you can tell by how my lip freckle comes through. The consistency is lightly creamy, so the lipstick applied evenly and smoothly without dragging along the lips, but it’s not too thick or heavy, and it doesn’t bleed or feather. It lasted for nearly seven hours and left a light stain behind, and it felt moderately hydrating while worn and for a couple of hours after it wore away. The finish on this isn’t quite as immaculate as other Lip Velvets, though, even if the lipstick is still quite good–it is inevitably not quite as impressive!

Burberry Bright Poppy (311) Lip Velvet

Burberry Bright Poppy (311) Lip Velvet

Burberry Bright Poppy (311) Lip Velvet

Burberry Bright Poppy (311) Lip Velvet

Burberry Bright Poppy (311) Lip Velvet

Burberry Bright Poppy (311) Lip Velvet