Bobbi Brown Long-Wear Collection for Spring 2012

Every modern woman wants to know how to do her makeup quickly and how to get it to stay on. Our long-wear collection is perfect for the busy woman who has just a few minutes to do her makeup in the morning—and needs it to look good all day long.

Intensifying Long-Wear Mascara ($24.00)

Our longest-lasting mascara not only delivers lush, thick lashes but also ultimate lash definition without smudging or clumping. A specially designed brush applicator fully coats each lash for maximum lengthening, curling and volume for up to 16 hours. Best of all? It removes easily with warm water.

• Black Black

Long-Wear Eye Pencil ($24.00)

Say good-bye to eyeliner that ends up everywhere except where you want it to be. Bobbi’s new Long-Wear Eye Pencil is formulated with special polymers that melt at skin temperature, breaking it into a fluid line upon application for precise and transfer-resistant wear. The densely pigmented water-proof formula imparts a rich color on the lids that’s easy to apply, and stays put for 12 hours without fading.

• Jet Blackest black
• Smoke Charcoal gray
• Black Navy Deep midnight
• Mahogany Rich brown
• Black Plum Rich eggplant
• Hunter Deep emerald green

Long-Wear Cream Shadow ($24.00)

Don’t be fooled by its creamy texture. This formula resists creasing and smearing—and looks flawless at day’s end. Bobbi’s Long-Wear Cream Shadows are made of a buildable formula that delivers rich color with a soft, velvety finish. Easily applied with fingers or a brush, these shadows stay on for up to 12 hours without transferring or creasing.

• Velvet Plum Rich shimmer bronze plum
• Smoky Topaz Golden shimmer pewter
• Cool Lilac Cool shimmer pink lilac
• Berry Noir Brown shimmer berry
• Black Violet Deep shimmer eggplant

availability: Now @ Bobbi Brown; all products/shades are new and being added to the permanent line

See more photos!