Benefit A-Lister Ultra Plush Lipgloss ($16.00 for 0.50 fl. oz.) is described as a “bubblegum pink.” It’s a pale, milky pink-beige with white shimmer. MAC Warm Embrace is pinker and darker. Chanel Allegorie is less shimmery and sheerer. Urban Decay Obsessed is much pinker. Chanel Caprice is darker and pinker.

The texture is very gel-like; thicker than some glosses but not in a heavy, goopy way, but in a creamy, gel kind of way. It’s non-sticky from the get-go and stays that way throughout the wear. With A-Lister, the wear wasn’t too impressive–a mere two and a half hours. You can definitely move it around on the lips, which is likely why it doesn’t hold on as long as some other glosses do. For as milky as the color is, it didn’t settle too noticeably into lip lines and yielded rather even coverage overall. It was semi-opaque in color; enough that it substantially altered my natural lip color but still allowed it to come through. The formula was lightly hydrating–no replacement for a true lip balm but a great daytime alternative that gives some color.

The gloss also has a sweet, fruity scent–I did notice a bit initially after applying, and I’m not particularly sensitive to scents, so if you aren’t a fan of that type of scent, you might want to sniff it in store, first.  It comes in a squeeze-tube with a slanted-tip applicator.

Benefit A-Lister Ultra Plush Lipgloss

Benefit A-Lister Ultra Plush Lipgloss

Benefit A-Lister Ultra Plush Lipgloss

Benefit A-Lister Ultra Plush Lipgloss

Benefit A-Lister Ultra Plush Lipgloss

Benefit A-Lister Ultra Plush Lipgloss

Benefit A-Lister Ultra Plush Lipgloss