2012 Readers’ Most Innovative Brand

With 15.0% of votes, OCC is this year’s most innovative brand, as voted by readers.  Urban Decay came in second with 11.9% followed by Illamasqua in third with 10.0% of votes.

Other Nominees

Bare Escentuals, Benefit, Chanel, Giorgio Armani, Guerlain, Hourglass, MAC, Make Up For Ever, Maybelline, NARS, Revlon Tarte, YSL