2012 Readers’ Best New Product

Maybelline’s new Color Tattoo 24HR Eyeshadows edged out Revlon ColorBurst Lip Butters–18.6% to 16.10% of votes, respectively. In third place was L’Oreal Infallible Eyeshadows with 7.7% of votes.

Other Nominees

Giorgio Armani Maestro Foundation, Guerlain Rouge G de Guerlain L’Extrait, LORAC PRO Palette, MAC Extra Dimension Eyeshadow, MAC Extra Dimension Skinfinish, NARS Pure Radiance Tinted Moisturizer, Revlon Colorstay Whipped Crème Makeup, Revlon Just Bitten Kissable Balm Stain, Urban Decay Eyeshadow (Reformulation), Urban Decay Naked Skin Foundation, YSL Le Teint Touche Eclat Illuminating Foundation, YSL Pur Couture Vernis a Levres Glossy Stain