Aveda Does Eyeshadow

Aveda Golden Jasper Eye Color Trio ($22.00 for 0.08 oz.) is an unexpected, but entirely pleasant, surprise from Aveda. I don’t know about you, but I always forget that Aveda actually has a full range of products–I always think hair when I think about the brand.

There is one really fabulous characteristic about Aveda though, that spans their entire range, it’s that they really are eco-conscious. And they don’t make you hunt around for information on whether they’re truly looking to be a greener, more earth-friendly company. The eye trios are packaged in 100% post-consumer recycled clamshell and paper sleeve–it’s something that reader Dusty pointed out about EcoTools: the brushes are packaged in plastic yet there is no information on whether that plastic was recycled or not. Additionally, the eyeshadow trio doesn’t contain talc, mineral oil, or parabens.

The trios are available in several other varieties: Blue Dawn, Plum Mist, Earth Rose, Aqua Pearl, Black Tulip, Sweet Grass, Copper Haze, and Gobi Sands.

Each trio features three complementary shades, arranged from lightest to darkest, and it pretty much makes using them a no-brainer. Lightest on the lid, medium or darkest on the outer lid/crease. Golden Jasper consists of a soft, light beige with a satin shimmer; warmed up medium brown with a soft sheen; and chocolate brown with warm undertones. The eyeshadow is soft, smooth, and pigmented. It melts when applied to lid, and I actually wore them without a base, just as a test, for several hours (I’d say around six), and I didn’t encounter any creasing. (But to be clear, my lids are on the drier side, rather than oily!)

I’m definitely interested in trying out some of the other shade varieties (perhaps Blue Dawn, Aqua Pearl, Sweet Grass, or Copper Haze), to see how those hold up. But so far, I’m impressed by the spirit and story of Aveda and the delivery on the eyeshadow formulation based on Golden Jasper. You can either use your own palettes, keep them in their plastic sleeves, or pick up one of their Environmental Compacts (made of 30% post-consumer recycled and 20% post-industrial regrind aluminum).

Have you tried Aveda’s eyeshadows before?

If you want to know more about how products are evaluated, read out Rating System FAQ!

• Product: 28/30
• Value: 8/10
• Ease of Use: 4/5
• Packaging: 4/5

Recommendation: Next time you’re near an Aveda counter, you might want to check out their makeup range. I so infrequently hear about the range’s makeup and skincare, and maybe it’s time we check them out!

Availability: Aveda