Wednesday, May 6th, 2009

Zoya MATTEVELVET for Fall 2009

OMG, I just got word that ZOYA will be introducing MATTEVELVET shades this Fall.

“Designed to appeal to a multitude of matte color trend lovers; including every metro mod, vintage stylista, retro pin-up, goth beauty, glam rocker, street chic fashionista and color junkie out there, ZOYA MATTEVELVET shades deliver the new color of fashion. Get all of the color, none of shine with MATTEVELVET, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.”

The shades included are ($6.00 each)

  • Loredana (ZP498) Gunmetal gray matte shimmer
  • Dovima (ZP499) Black matte shimmer
  • Posh (ZP500) Wine matte shimmer

Availability: MATTEVELVET by ZOYA available July 1, 2009.

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22 thoughts on “Zoya MATTEVELVET Matte Nail Lacquer for Fall 2009

  1. Nathalie

    I love matte nail polish. I used to have a matte top coat 10 years ago and couldn’t find any anymore out there when I got it finished (France is not really exciting when it comes to nail polish). I really adored it over burgundy nails. I’m really glad it’s coming back although I wish it could be available all the time and not only when trend decide so. :(

  2. Leah

    This sounds incredible, I’ll pick up every color. I adore the promo pic as well. Thanks for the info, Christine!

  3. Lauren

    I’m really interested in the new matte trend! Oddly enough one of my Essie neon colours turns matte when I put it on, which I don’t think it’s supposed to, but hey, it works!
    It’s the neon purple if anyone is interested. :0)

  4. How exciting! I saw another matte nail polish that was trying to sell for $20! I love Zoya polishes (:

  5. I LOVE dark, matte colors especially on short nails, which I have because I’m also a massage therapist. I wish I knew where I could buy Zoya in person here in Jacksonville, FL. The zip code directory on their site doesn’t help at all.

  6. Glosslizard

    Yes!

  7. cloudburst

    These sound great – I hope I can find them at a salon nearby.

  8. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Alannah Alannah

    Wow, these look amazing! I never see Zoya in stores here but I’ll be ordering online if I have to when these come out!

  9. Dee

    I don’t get it though. how is it matte if it has shimmer in it?

    • Leigh

      I was just about to ask the same question!!

    • Nathalie

      The base of the polish is matte. But I assume there is either small glitters or mica powder in it. Matte shimmer sounds really like something interesting.

  10. Jay

    Matte as in it isn’t shiny. Like there is no glossiness. I was confused too =]

  11. Meta

    What?? I’ve not bought the spring or summer colours already and you’re reporting on fall colours?

  12. Ivana

    That sounds so interesting and cool! Can’t wait!!!!

  13. That seems interesting. Your blog is really very nice and professional.

  14. Simply

    Matte shimmer..? Sounds interesting, I can’t wait to see swatches! :D

  15. lexi

    these are gorg…how’s the quality of Zoya – i’ve never tried!

  16. sabrina

    Matte nail polish with no reflections is called manglaze. It’s for guys but girls wear it too. They only make it in black and gray which sucks because I’m sooo addicted to it! =]

  17. smut

    very nice!