Sunday, November 28th, 2010

Choose or Lose


What's most important in packaging?

  • Sturdiness (won't break easily) (54%, 1,384 Votes)
  • Pretty/cute (29%, 752 Votes)
  • Compact/small/travel-friendly (16%, 399 Votes)
  • Other - I'll tell you in the comments! (1%, 38 Votes)

Total Voters: 2,573

Feel free to elaborate on your answer in the comment section!

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48 thoughts on “What’s most important in packaging?

  1. Tara

    i voted cute (haha), but i like things that you don’t have to stick your finger in to keep in sanitary (when applicable obviously)

    • Coco

      Agreed! I hate the lipglosses in a pot or somthing like that. My fingers are always glossy/sticky and its hard to clean off without water or soap!

  2. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Amy Amy

    Practicality: Urban Decay’s Book of Shadows packaging is cute, but it’s ridiculously clunky and unnecessary. On the other hand the Naked Palette’s packaging is perfect.
    Also I like it when companies use airless pump bottles for foundation and other face products. If the product is great, I don’t want to waste any of it.

  3. CeeBee

    I think sturdiness is pretty important but I’m pretty careful so I don’t often have anything break but it *has* to be functional.
    There’s nothing that irritates me more than crappy catches that are ridiculously difficult to open and when you finally do lever it open, (chipping your fresh manicure in the process) the applicators inside go flying across the bathroom and then your cat tries to eat one.
    Guess what happened to me this morning? ;)

  4. Sophie

    I’d have to say a tie between sturdy and compact. I’m the sort of person who tries to fit every product I own into my suitcase (which is not an auspicious endeavor by any means), so the more travel-friendly packaging I can get my hands on the better. At home, however, I have a cat who seems to consider himself my beauty assistant and just LOVES to get up onto my counter and knock over my make-up, so I always want packaging sturdy enough to survive cat attacks. I guess I prefer packaging that provides a moderate amount of sturdiness without being clunky and cumbersome. I don’t need my make-up to be indestructible.

  5. Arrow

    How about functionality? There have been quite a few posts on a variety of blogs about some Bare Escentuals eye shadow powders in the last few days. The packaging is pretty, nifty, small, cute and not entirely functional. To me that’s a big problem. If I am going have a hard time getting the product out and waste a large portion of it, that sounds like something I am not going to waste my money on. :-)

    • Alison

      Hi Arrow,

      I absolutely agree with you there! Nothing is more important in packaging than functionality. You shouldn’t even have to think about the packaging when you’re using your product.

  6. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Polly Polly

    I chose “pretty/cute” ,but it doesn’t have to be that “OOOOH!! SO PRETTY!!” just makes me feel like it or okay with it and looks not cheap.

  7. I can’t stress this enough, it’s functionality. I don’t care if a product come in the prettiest packaging ever, if I break a nail when opening a palette or I have to get a screwdriver to use as a lever I probably won’t buy from that company again unless they change things.

  8. Leigh

    Simplicity; not being “too-much” like certain palettes that have pop-up art or awkward packaging

  9. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of LU LU

    I usually won’t buy something if the packaging is ugly, but it doesn’t have to be pretty either. And I do like things smaller so I can carry them with me when I wear them.

  10. Esperanza

    No matter how good the product is supposed to be, if it has ugly packaging: I will not buy it.

  11. At this point I am so sick of jars! I hate packaging of products in jars. No matter what I do, I always eventually end up with some under my nails and it’s gross. Pumps are preferable. I like useful, sanitary packaging, and if it can be cute, that’s great. If not, I’ll sacrifice cute for useful and sanitary any day.

    • I agree with you, jars tend to be disgusting, especially when one has longer nails and always forgets to use a spatula (bad CucumPear). But I think a lot of pumps are pretty bad when it comes to dosage. Why do I always have to ‘tap’ to get the proper amount of Benefit Stay Don’t Stray or use 1 1/2 pumps for moisturiser and foundation? I’d rather push tree times with only half the amount being released than waste product every time my finger slips. (Sorry, but this has been bothering me for some time and my annoyance geyser just blew.)

  12. Wendy R

    I think functionality is most important . I dont want to be using a product that is hard to work with or dispenses too much product.

  13. Stephanie

    I voted “other” because “Functional/Practical” is what I look for.

  14. Angela

    When it comes to packaging, I want minimal packaging. Let’s take Urban Decay’s new brushes for example, I will not buy them until they reduce the amount of materials they are using in their packaging. Currently they are using what looks like a whole egg carton for one brush, it’s ridiculous! Cut down!

    • Amelia

      I agree I appreciate that most mac things come in simple boxes and don’t have a lot of other stuff involved. Also their packages are sturdy so they normally don’t break, i did have one eye shadow die when traveling. and then finally they have a recycle program :D

  15. I like when the packaginig is eco-friendly, at least partly. This is rare but I appreciate it.

  16. Sturdiness AND travel-friendly

  17. Amanda Enn

    Simplicity & Sturdiness is probably the most important.

  18. Tiffany

    My vote is for sturdy for sure, but I’d also vote for compact. I think user friendliness is important too. If I can’t figure out how something works or it’s difficult to open, I’m not likely to use it. And if I can’t get at all the product (e.g. UDPP!), it’s not considered user friendly to me.

  19. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Jill AnGeLwInGz

    I definitely take sturdy packaging into account when purchasing cosmetics. I returned a NARS blush even though I loved the color (Torrid) because the compact just seems so thin and flimsy.

  20. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Joan Joan

    Sturdy, easy to open yet closes securely, & doesn’t waste space!

  21. It’s a tie between “sturdiness” and “pretty packaging” for me because as vain as it sounds, I want my products to look nice. Especially for luxury/designer cosmetics, it makes applying more special. I don’t really care if it’s compact or not, I’ll take it with me regardless. That doesn’t mean it can’t be cumbersome. Guerlain Rouge G’s for example, have ultra sturdy metal packaging but at the same time, function wise it’s kind of a mess. The mirror is convenient but…I rarely use it and it’s annoying how it automatically opens when you take the lipstick out. That being said…it’s still beautiful =D.

  22. Courtney Hipp

    I have an eye shadow palette and a lip gloss sampler that are impossible to open without destroying my nails – polish or not – so that’s my new pet peeve. It’s like they expect people to give these things as gifts, but don’t think they’ll ever get USED. I end up abusing my tweezers, using them to get into the little slot and pry the things open.

  23. A combination of attractiveness and functionality.

  24. KP19

    I would say it has to be a combination of sturdiness and travel friendly. If a product’s label such as MAC has good quality and sleek packaging than all I need is sturdiness and for it to be compact because I travel often.

  25. Ms. Jimmi

    Minimal and recyclable!

  26. Vio

    I would say functionality. For example, I love the system Bobbi Brown has going where you can just click the eyeshadows and blushes out of their package and into a pallette for easy use/traveling.

    This might sound really weird, but a flat top and a square container. Space is limited and I have to stack some stuff and absoluetly hate the fact that most of MACs products for example are round and are slightly domed. Makes stacking them (either on top of each other or side by side) a real chore.

  27. I treat my makeup like fine china, because I have the luxury to do so, so I want things to be pretty. I especially love the UD palettes and product packaging, because they’re a nice way for my boyfriend to get me a functional, useful gift that’s beautiful, too. I know that sounds corny, but I really think that pretty packaging amps up the appeal of a product. Of course, I’m a UD addict and product whore, so I’m very biased :)

  28. Marissa

    It has to be easy to use, and allow me to get the most use out of the product!! Example: Foundation with a pump!

  29. Ula

    To me practicality is very important but it also has to be nice looking. :)

  30. Serene

    I voted other. I want packaging to be easy to use and not waste product… this should be under functionality then. Think UDPP… sucks that there’s still half of the product left that the applicator can’t get! I prefer pump bottles for liquids, or squeeze tube for creams. I hate creams that come in jars, it’s so unhygienic. And liquids that you have to pour out, it’s just a waste most of the time when you pour out more than you need. I could go on and on but I think I should stop now. :)

  31. Vijaya

    Minimalism. I like packaging to have the least waste possible.

  32. BethM

    Practicality is the most important thing, followed by sturdiness, then appearance. A cute product is useless to me if it’s difficult to use, or if the packaging breaks before the product is finished.

    I also appreciate outer packaging that is minimal and/or recyclable.

  33. efficient. cumbersome or worse – wasteful – is the quickest way to turn me off of a product. i actually find it irresponsible and offensive if you want to know the truth.

  34. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Violet Violet

    I like packaging that reveals the color of the product! Clinique and Urban Decay are great for this, and MAC has a clear window but I like the colored sticker on the bottom of UD shadows better. Boo on NARS! Their eyeshadow duos and blushes all look the same closed, it makes me crazy!

  35. Cintamani

    i believe in sturdiness but i don’t like packaging that is too heavy. i don’t like feeling that i’m dragging a tiny brick around!

  36. Coco

    I think cute and sturdie. Oh and it has to be functioning. like a lip brush on a gloss, that refuses to twist and bring the gloss to the brush = NOoooooooOOOOOOOOOOOoooooooooooooo! and an UGH!

  37. Lala

    Cute packaging is a plus but I want that is sturdy and has a see through top so I can see the color:)

  38. Eli

    Packaging has to fit the overall purpose of the product – and makeup is all about creativity. So, I hate uneventful packaging. I really appreciate when things are getting creatice with the packaging too. Another thing that’s important is sturdiness as well, but not so much, because I don’t travel alot

  39. Marcela

    A balance between quality and aesthetics is most important. i love pretty packaging but it has to be well-made (quality materials, construction, sturdiness, etc.).

  40. Grace

    It’s probably not the most important, but the “recyclability” of the packing is important too! Is MAC the only brand that had a recycle program? I find it irritating when product comes in excellent (and expensive) packaging (ie. glass) and then I don’t know what to do with it once I’m done the product (ie. Lancome Genefique). I’ve save all my jars so I could take them while I’m travelling, but then I discard them. What a waste and harm to the environment.

    I’m not an extreme environmentalist, but can you imagine how much bottles and jars get thrown away? It’s sad :(

    If anyone has any suggestions, I would gladly take them :)

  41. Opens easily enough without having to break a nail but doesn’t open so easy that everything spills :(

  42. Tina

    functional is important.

  43. Alison

    Sheer functionality.