20% off or more is compelling — 10-15% is a lot less compelling. I feel like that appeals only if I was on the fence or about to purchase something from the brand already. 20% off starts to inspire me to look at products and see what I want to buy. Oh, and free shipping should always be part of the deal (or else there should be a fairly low threshold to get to free shipping). Free shipping isn’t a deal!
- bluemercury — 15% off $100+ purchases with code PRESIDENT, ends 2/20.
- Space NK — Spend $250 and receive 33 beauty essentials ($400 value! see everything included here) with code SPRING17, ends 2/26.
- Ulta — Platinum perk! Check your monthly Ultimate Rewards statement for a 20% off entire purchase coupon, ends 2/25.