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20% off or more is compelling — 10-15% is a lot less compelling. I feel like that appeals only if I was on the fence or about to purchase something from the brand already. 20% off starts to inspire me to look at products and see what I want to buy. Oh, and free shipping should always be part of the deal (or else there should be a fairly low threshold to get to free shipping). Free shipping isn’t a deal!

— Christine

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I don’t even consider it a deal unless it’s at least 15% off – here in California tax is almost 9% so 10% barely even covers tax and therefore doesn’t feel like much of a deal at all. 20% piques my interest more but you’ll really grab my attention in the 25%-30% range, especially for in-store sales.

Free shipping is always an added bonus, but it needs be available at no more than say $30. I’m loathe to spend $50 on make-up at a time so if it takes that much to get free shipping it doesn’t feel like a deal and I’ll try and pick up the items in store if I can instead.

I completely agree Christine!

It takes me at least 20% off to get excited. Similarly, 10-15% doesn’t really rock my boat. Ironically (and I know this in the back of my mind), the actual dollar value is small between the two deals. Yet, in my mind the 20% deal just makes me all jumpy and happy; it’s a huge distortion of perception. Lol!

I’m pretty sure this notion was primed because of Sephora’s annual F&F sale, which was such a hyped event and that cosmetics hardly ever have across the board sales. In addition, my first serious foray into cosmetics was around that time, which just magnifies this distorted perception.

What about you guys?

Oh, and free shipping is definitely not a deal; more of like a requirement. 🙂

For DS products, I look for BOGOs, except for at Walgreen’s, as most of their products are ridiculously hired price, and I only buy products I can’t find anywhere else. For HE products, I like a good GWP, or even some PWPs are a good deal, especially if there is no minimum price for the base purchase and/or I planned to buy something, anyway. I rarely shop online, so I don’t often come across sales; when I do, I usually go big, so free shipping is always a given. Of course, those Holiday sets are often amazing values!

What gets me excited is seeing a brand that doesn’t usually do sales, go on sale. Or a brand that I really like. If it’s a brand that doesn’t carry products I’m too interested in I may be persuaded to try some if they’re 50%+ off, but deals less than that don’t really excite me. If it’s a brand I know I love and I know I’ll use lots I’ll be happy to see *any* deal

Eh, I do like my 20% off coupons/sales. What can throw me over the deep end is clearance sales (a lot of color cosmetics are things I’d NEVER use up), or nice sales/clearances when I’ve got some earned credit to burn. Used my Ulta points on an order for $10 UDPP in Greed, got two tubes, spend $5 more for free shipping…my total was actually less than $20 when all was said and done.

My last Cherry Culture order was fun, too. They have a kind of high minimum points balance before you can redeem, but I was able to do that when they had a sale.

Now, my favorite soap/bodyscrub company (Villainess), you can redeem your points all the time, you just have to redeem them in amounts that would take even dollars off your total. I keep telling myself to hoard them to have a free order sometime, but I usually get like $4 off every order…it evens out, and almost pays for shipping. 😀

For me free shipping is a big deal. I live in Hawaii and often times free shipping isn’t offered, and many times its so high I won’t buy at all. People act like Hawaii is a different planet. 🙁

As far a percentage off goes I’m happy with anything (it’s better than nothing). But I prefer at least 20%, I feel like any less isn’t really a sale. I’m also a fan of the gift with purchase. Living we I do (very small rural island) if I want something Costco or Walmart doesn’t carry I’m forced to buy online. And if I need it I buy it, sale or no sale. So I’m swayed by anything that might sweeten the deal.

At least 20% off and free shipping–but I look for free shipping on everything I buy, especially since I have Amazon Prime and I buy from Nordstrom’s. For drugstore products I like the BOGO offers, although the BOGO 1/2 off isn’t as appealing as BOGO free obviously. I like gifts with purchase if there isn’t a huge purchase amount required–I’ve seen ones at Nordstrom’s that require like $300 purchase, which…no.

I’m only getting interested when it’s 30% off or more… My favorite sale is the yearly “40% off all lip products” sale from a store that sells Chanel, Dior, Estee Lauder etc… Oh and Free Shipping is a must for all web shops!

For me, my reaction varies depending on whether the brand is drugstore or high end. For example, 15% off a DS product wouldn’t really pique my interest, because DS brands release coupons and have sales more frequently. Also, drugstore product prices vary depending on the store, in my area Walgreen’s is always 2 or 3 dollars cheaper than Rite Aid, so I’d just go to the cheaper store.

But when a store like Sephora has 15% off anything, I have a much stronger reaction, especially since the dollar amount of 15% is larger for more expensive items. I also think free shipping should be a given. I live out in the hinterlands, so no in store purchases for me. I don’t always want to make a huge purchase, because it’d be really lame to have to use the money I saved due to the sale on shipping.

I completely agree with all your points, Christine. I don’t know anyone who’d pay for shipping without dreading it a little. I especially dislike flat rate shipping. Although it’s a good thing if you buy a lot at once, I never want to pay $8 shipping for one small eyeshadow!

To top it off, I loathe the fact that American sales tax doesn’t show up until checkout. I get why it works that way (different states have different taxes, etc), but growing up in countries where taxes are generally calculated into the retail price, it always feels like a hidden fee to me. >:

I need 30% off to take an extra look at the products (read reviews, find swatches) if it’s a brand I’m curious about. 15% off and I’ll most likely buy the product if it’s something I’ve planned getting in the near future anyway. 50% or more off, and I’ll go completely crazy and buy all the stuff I want, lol. The original price also matters, I obviously get more exited about 30% off a $100 product than a $15 product. Free shipping or at least a very low shipping cost is a must. I hate when the shipping is higher than what I saved on the product, and it keeps me from placing an order.

I’m a total sucker for 20% off. Also “20 dollars off purchases over X dollars” will do it for me. I rarely order online but when I do, I wait for free shipping. I also like GWP offers – if those contain products I use, they can be a very good deal. In Canada, Shoppers Drug Mart has a loyalty points system that can really add up. Frequently they have “20 times the points” offers and I make a point of purchasing then. At other times (like this weekend), they have bonus points redemption offers (you get $100 worth of products by redeeming only $85 worth of points, etc.) and that is when I really indulge and buy things like Guerlain or add to my brush collection, etc.

I do look when Ulta sends out those 20% coupons. But free shipping is my biggest one. Someone I will put off buying someone online because the shipping price just isn’t worth it. I also like when places give a free gift with your purchase (assuming the gift is useful haha).

As a Canadian, I need a minimum 20% to feel compelled to purchase something. The markups here are so large that 10-15% isn’t even enough to bring the Canadian price of a product down to the American price.

You hit the nail on the head Christine!
Anything less than 20% I probably won’t think twice…. And yes free shipping is NOT a deal…LOL!
I love Nordies & drugstore/beauty.com!

I love once a year massive sales vs more frequent and smaller discounts. Nothing gets me make excited than tons and tons of products all 50% off.

Christine … I agree with you on this D: apart from discount free shipping is musttttt
you know i want that Tarina Tarantino liner in spark of envy but $ 6 for shippingggg is too much for anybody 🙁
i want that so badly …and i beggggggg you now
if in future you create any makeup product i want that signed by you 😀 in anyyyyy case 😀

What peaks my interest is 20% or more and I agree with you that Free Shipping is a must!

With the internet becoming the place so many people shop, I think some of the big box stores can afford discounts and free shipping!

I used to shop online at a retailer (won’t mention but starts as JC) but don’t like to shop there because they “stopped” all the sales and advertise that they have the best prices now!

I am much more likely to purchase when there is a real “sale”!

I’ve never shopped online so I can’t say anything regarding free shipping. However, if it’s a brand I really love and patronize, I’d be happy with any deal.

Guerlain counters (in my country) offers 20-30% discount on all products every time a new collection’s out, I’m pretty much contented with that. 😀

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