I feel like “worth it” is a statement about what you can and can’t afford comfortably, because having tried lipstick at $55 and lipstick at $1, I would not argue that it the luxury lipstick is 55 times better. My justification process looks at quality (there is nothing worse than paying a lot for something sub-par) and then packaging, wear (which is part of quality, really), brand values (sometimes I will pay more to support the right brand), uniqueness of the product, accessibility, and return policies. A luxury beauty product has to be top-notch quality and something I’d reach for often – something that would make me smile or get giddy every time I used it.
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