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I love how new trends and unique colors tend to start out with higher end brands – i.e. Chanel Nail Lacquers.

I also like how some products just flat out perform better when you get into the higher end brands; in particular mascara. Trying out mascara in the $20 range absolutely killed my ability to use the drug store stuff. Although you do of course pay for name, paying more also means access to higher quality ingredients and it can make a difference and overall (while there are always going to be misses) it generally does show in the products they produce.

Profile photo of Emily

It’s really interesting to me that you singled out mascara as being worth paying a higher price for. I buy a fairly even mix of drugstore and mid/high end makeup, and mascara is the one item where price seems to have no correlation at all to quality (at least for me).

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I’ve heard the same from quite a few people but once I started using CHANEL mascaras, I realized that others had been leaving my lashes a little dry and brittle with some tip breakage. I suspect it’s one of those hair type dependent situations where my own fine dry hair is the culprit, not the mascaras…

There’s often a great difference in blend-ability, coverage and staying power. In things like eye shadows, foundation and lipstick that makes such a large difference for me. I do love good drugstore make up too though.

Nothing. The better drugstore makeup is so much higher quality than a lot, if not most than department store makeup. But I do like department stor testers and sales consultants

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Honestly, not much. I don’t mind buying Sugarpill or brands like that… but the $50 lipsticks are absurd. They are in nice packaging, but the price is too high to justify buying. I believe that these “designer” brands seriously price gouge people. Maybelline, Revlon and L’Oreal have just as good of lipsticks for 1/5th the price. I won’t pay more than MAC prices for lipstick.

I think I mostly like the glamour and ‘treating myself’ aspect. I do think you can get usable to excellent products at other price points, but there’s something about a luxury product that always feels special to me- like if I’m dressing up for an occasion I feel more drawn to the higher end stuff I own versus the good quality cheaper items.

It’s not always true but I also find the packaging a lot more appealing for some higher end brands- I love the gold tube Estée Lauder lipsticks or the NARS packaging because I feel a lot more mature pulling that out of my handbag than somethibg cheap and covered with cracked plastic in garish colours.

That is a big one, having experts talk about the brand and many times I find colors, textures, applicability to be more sophisticated.

I do not have anything against drug store brands. But as a youth, I think shopping at the dept. store and my interaction with the SA then, helped me learn about makeup.
1. There are tester for the high end brands. Literally have to guess if the color/shade from a drugstore brand is good for you unless you want to open the brand new product.
2. The packaging. Cannot compare with the packaging. I keep everything I buy in its original packaging. I still have the packaging from over 25 years ago. Tom Ford packaging sucks. But I know I am paying for the price for buying Suqqu, Addiction, Guerlain, MAC Limited Editions, Urban Decay BOS or the Anniversary Stuff, all my brushes boxes, YSL (old version), Halston and Ralph Lauren from eons ago, Caron,….I keep them all. I dont keep anything like I keep my makeup. I think my makeup will have it own carrying box with me when I go to heaven.
3. The containers to the makeup…see about…they are unique just like the packaging.
4. I tried foundation drugstore vs brand names and there is a difference for me…regarding the feel and look on my skin.
5. When I whip out my makeup which I do not do often, people inquire…as I do the same to them. High end brands makeup look sleek. It stands out.

The feeling of treating myself when I make a high end purchase, along with hard to find colours and novel formulas. Overall I am quite happy with drugstore makeup (and own more drugstore/mid range than high end) but higher end purchases do feel more special!

More often than not, products will actually live up to their claims (i.e. full coverage, great pigmentation, long-wearing) in higher end brands. Also, for someone with very sensitive skin like me, a lot of these higher end brands don’t use harsh chemicals that I find in drugstore products all the time. I’m willing to shell out more money for insurance that I’m getting the product I want.

I love how high end powders (eyeshadow, face) feel – usually they are more silky and creamy, and the pigmentation is much better, IMO. Plus, it’s nice that you can test the colors beforehand. Also, I agree with another commenter – I just feel a little more glamorous when I use them!

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I like the packaging and the feeling that I am pampering myself. Like every brand, even high end ones can have an occasional miss here and there but overall I am usually delighted. I feel like the best foundations for me are the high end ones and wouldn’t consider anything else at this point.
Brands like Guerlain and Chanel rarely let me down because I know which formulas to avoid and which ones are tried and true.
I am also a lipstick junkie and for the most part, my high end lipsticks are just so nice!! Luxe packaging with a great product and lovely colors. I also have a thing for highlighters and find I prefer my chanel, laura mercier and of course my Meteorites for the best glow. And they smell so good!!

1) Texture
2) If unscented, I’m less likely to be allergic to high end
3) Blendability
4) A certain level of consistency or “look”
5) More likely to have something that suits my skin tone and texture, even though they are less likely to have my color.
6) Packaging (although I feel shallow on this one)

Some drugstore products are ok but for me the high end brands perform better and last longer. Plus many eye shadow and lipstick shades for high end brands appeal to me more than the drugstore stuff.

Profile photo of Precious

Aesthetics, pigmentation, quality, and texture. There’s nothing wrong with buying high-end stuff, as long as you don’t have to starve yourself or sell an arm and a leg just to be able to do so. 🙂

I’m in agreement with packaging… It’s purely arbitrary and at times, snobbish but oh well. Plus the stores and counters are so clean, and usually you can take your time in there.

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