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There’s usually less pressure to purchase in-stores, so you can shop freely. The price, obviously, is much kinder to the wallet so your money can stretch further. A lot of brands are carried across multiple drugstore retailers, so usually finding the brand isn’t the hard part.  You can also try something new without breaking the bank, which is great for a more trendy color or product – or even one you know you won’t wear often.  They’re additional competition for other brands, both on the same price point as well as higher-end, which (hopefully) makes everyone better.

— Christine

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I love experimenting with different colors and finding dupes. It’s easier to suggest things to my non makeup junkie friends who are curious when the products aren’t super expensive.

I love the sales and the ability to try new trends at a reasonable price before I take the plunge into a pricier brand. Of course, there’s also the chance that a drugstore brand will work SO well that I don’t even need to bother with a higher-end brand. That’s always a nice surprise too! 🙂

i will tell you, the last several months, a laaaaarge percentage of my cosmetics have been drug store/lower price point except for a few hgs that are high-end/ dept store brands. many of them are just flat out really great quality. a few of my fave cheapies are: rimmell matte lipsticks and paraben free mascara, revlons lipstick, glosses and eyeshadow quads (hg), ruby kisses eyeshadow primer and banana powder, m.o.m and tap

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what do you recommend for eyeshadows from Revlon? They have some great looking quads but I am so hesitant to get a quad that may only have one good color :-(. Ben Nye banana powder is also fantastic. Love Revlon lipsticks, lipglosses and foundations. Have not found a mascara that tops L’Oreal Voluminous mascara. NYX single eyeshadows are great, especially the mattes and they make an amazing matte bronzer that is so soft and buttery. NYC sunny bronzer is a staple for me.

I have 2 in particular that I like to use: decadent and enchanted. Decadent is more pinky nude shades with a brownish plum shade for your crease. I rock that for a more natural look. Enchanted has 2 gray shades a pink nude for a hightlight and a deep shimmer green with veeeery smalls flecks for crease..this one make a really pretty smokey eye as the green almost looks black. ..I think the shades would be universally flattering on dif eye colors and skin tones…hth!

I love the fact that I can try lots of new things and not feel horrible. Also, some great brands are non-animal tested, which is all I buy. When I find a budget brand that is non-animal tested with great pigmentation I feel like I hit the lottery! :>

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One thing I love about budget-friendly beauty brands – at least about those I can find around here – is that they generally dare more colourful looks than their high-end counterparts, so even if I am more on the expensive side when I choose a product, I love to watch budget counters for inspiration

There are some fantastic gems that won’t make the wallet cry and whose quality is the same as we would expect from the high end brands. L’Oreal Infallibles, Revlon lipsticks, Maybelline Colour Tattoos, and NYX eye pencils come to mind, just to name a few. Also, being able to browse without a SA hovering is a gem unto itself!!

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The formulas and color range, depth and variety of finishes and quality of ingredients of so many have improved so much. Lines have expanded to include primers, sets harmonize colors or match them in the line better. seasonal colors are released more, advertising and product info is better. Return policies have become much mord liberal at Walgreeens, Walmart and Target. I return snything i do not like. The reasonable price lets me splurge on a color I might just wear a few times or a highlighter or bronzing powder I can be lavish with. A dupe lets me test drive a color or effect to see if I want to splurge on the high end version. I still prefer department store and specialty brands but I will look at new products in the drugstore and try to stay informed enough to try the stellar performers.

I love how efficient I feel when I find a budget product that lives up to my high expectations. I feel like I’m playing a board game or computer game, and I’ve found some magical fairy potion — perfect in every way! 🙂

(It’s also good to know that if I break it or lose it, I can just run round the corner and buy another one.)

I wish it was the same here! Drugstore products here costs twice as much and are set up like higher-end brands. The only positive would be that they do have testers.

I agree with you, unfortunately it’s like that here also, and there are lots of pushy people or watch you like a hawk which do not help matters!

The ability to experiment a bit more with colors and textures. Being able to browse without the expectation of making a purchase and not feeling like you’re disappointing the person who probably makes commission on their sales.

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The cost, no pressure to buy, and sometimes they’re even better than the high-end brands! If an eyeliner or lipgloss or whatever doesn’t work for me, I just give it to my little sister, so it’s not a waste of money. For example, I’d much rather pay $1.99 for a nail polish from Sinful Colors that lasts for 7-10 days than $18 for a bottle of Illamasqua nail polish that literally doesn’t even last a day before it starts to chip on me.

I feel the same way. Right now I have on a sinful color that has lasted 5 times longer than the last OPI I used. They have a good formula and lots of colors, which is really what brings me in.

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