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I don’t necessarily look at something as being HG the first time I try it, but there are certain products that I find myself going back to. If the item is pricy, I sometimes will forgo it and by the second best product if it is substantially cheaper. There have also been times where I’ve *thought* an item was HG, only to stumble upon something better. There are items that are HTF that are on my HG list, so they’re reserved for special occasions.

It depends on what that product is… If I found a HG foundation then I typically stop looking. If it’s a color cosmetic, like blush, then I keep looking even if I’ve found a staple/HG shade. I may have favorites, but that doesn’t mean I’m going to stop looking for other goodies! I love switching products up depending upon what look I’m going for.

I keep trying new products even when I find something really amazing ( like the M.A.C Liquid Powder ), now makeup is closely linked to science and high tech so there will be many holy grail products to come !

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Holy, holier, holiest….nope, I never stop looking. If it’s something like foundation or concealer or a skin care product, no matter how great it is, there are always new developments, new formulations, ingredients, etc. so even if I absolutely love a product (Guerlain’s Lingerie de Peau foundation, for example), I’ll still try new ones, “just in case” but they have to measure up to/surpass my HG product!  With makeup items – blush, lipstick, eye shadow – I just love variety so even though I have 3 or 4 lipsticks that I use 90% of the time, I enjoy variety the other 10% of the time.  And just the other week, I thought I’d found my HG blush colour and formula (Tarte Amazonian Clay) and now, thanks to your review, I’m wanting Nars Dolce Vita!  I’m so fickle!

I’m not sure I’ve ever truly, truly found a “holy grail” product. I’ve found items that I LOVE and can’t live without…at the time–but like any true beauty addict, I am always in search of something bigger and better!

When I find a Holy Grail product, I generally stop looking! Especially if its something like skin care. If it comes in multiple shades, like lipstick, I might be tempted, but I wouldn’t look for something of the same shade! 

Whenever I find a HG product, I stick to it for a while. But I’m always looking for more or better, I just can’t help it. So my holy grails usually don’t last longer than a few months 😉 There have been many foundations that I thought would be my HG forever… until I stumbled across a new one.

First time I used MAC Jaunty from the Hey Sailor collection I knew the color was a keeper. The more I wear it the more I realize it’s the HG e/s for my particular skin tone. No other highlighting/eye-brightening e/s looked so natural and beautiful on me. I was naturally disappointed it was LE. A month later I scoured the internet for it and found it was all gone in different websites. Luckily Bloomingdale has some kind of bug on their website that made it an error to try to click and purchase the item. I called their customer service and it took like half an hour or so but she got it fixed for me and I got the last few of it. It was the only originally priced Jaunty left that wasn’t being bumped up by ebay second sellers.

I typically stay with my HG product but when it gets discontined, I am forced to stray and keep on looking.

I don’t think I’ve ever come across a product so good it completely keeps me from looking at what else is out there. 
I do have some close calls though and it usually means that I stop actively searching-via online swatches and reviews-for the best color/formula/whatever. 

First, I shout it from the mountain tops. Then I may buy one or two extras IF it’s a limited edition/I’m afraid it will go away. Then I usually enjoy it for a while and still look for something better. The curse of our modern lives, there’s always something newer and better and awesome-er around the corner and self-doubt creeps in 🙁

For a little while perhaps, but products improve as technology improves over time so after a year or two, there is usually something better out there.

I stop actively looking for awhile and enjoy my new HG product.  I am always interested in new products, though, because formulations change, trends change, I change 🙂  What is HG today, will undoubtedly be replaced by something better tomorrow.

One thing I always do is read reviews of the product after the fact…though I’m really meticulous before I buy something and do tons of research beforehand, I always like to be validated in my decision, I guess. I like seeing if my experience matches up with my favorite beauty bloggers (including you, Christine!), and if I do find negative information that I didn’t know about before…well, I keep it in mind as I move forward with the product. Then I try to decide if I should buy a backup, which I rarely do! 

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