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Profile photo of Nancy T

First of all, I look for reviews and swatches! But the brand also has to be offering something different, whether it’s the formula, the shades or what have you. And I go crazy for unique, innovative new shades, in particular! If it’s a foundation heavy brand, which most newbie brands just aren’t, then I also want to see that end be highly inclusive in shades, and hopefully have more than just one formula, too.

Profile photo of Rachel R.

Reviews and swatches, trying samples first, recommendations, reputation, products offered, shades offered, uniqueness of products and available shades/colors/finishes, price, value, ingredients, quality of packaging, and availability. Extra points for being cruelty free and/or contributing to charity, and for having recyclable packaging. I don’t buy from companies who treat customers badly and/or harass reviewers, or are involved in other business practices or scandals that I feel cross a line.

Profile photo of Gillian

I’ll check out a new brand straight away usually but unless something quickly catches my eye then I’ll give it a miss. I’ll go back eventually for a look but I’m obsessed with enough at the moment without lemming any other lipsticks or eyeshadows or blushes…and the list goes on.

If however any lip products jump out at me and I like them then I can say goodbye to any money I might have been able to save! Lip products, mostly lipsticks to be honest, are my Achilles heel but I have that many I like that I find myself trying to avoid trying new ones out these days!

At least with Temptalia I can see what to avoid and that makes me feel better! Another product that I don’t need think about. Yes! That really makes me happy, more so than seeing something that I love the look of and it gets good grade….

Wow, I’ve rambled on! Sorry. ?

Profile photo of Anne

– Hearing about it in the first place (I seriously went a year after it launched before knowing Bite Beauty existed, and I don’t even know how long it was until I heard about Becca…)

– Availability to test it out (and to that I’d also add product design as if I’m browsing Sephora or somewhere and see a brand I don’t recognize I’m more likely to go check the counter/display out if it looks interesting)

– If there are reviews online or people I know who talk about it

– Hype in some cases as if a brand is constantly mentioned I’m more likely to go swatch it or try some with a gift card or something, and to that add the “knowing it exists” aspect

– Type of products as well, shade range as well, price as well.

Profile photo of Fran

I have very specific needs for base products and look for brands that will give me what I need: substantial sun protection from zinc oxide and/or titanium dioxide only — I find it difficult to apply foundations over an adequate amount of mineral-based sunscreens — and no fragrance — and at least medium coverage in a decent shade range. My range of choices is actually fairly narrow, so I’m always interested when something new comes out! I try new zinc oxide/titanium dioxide sunscreens, too, testing them under samples of different foundations. It’s a rather fussy layering process compared to slathering on a TM/BB/CC cream!

For eye, lip, and cheek colors, what pulls me in is primarily the colors and finishes I love. Price, availability, friendly customer service all factor in. And that ineffable something called ‘image’ or ‘branding’ somehow makes some brands more appealing to me than others in ways I don’t fully understand… of course I hate to admit to being overly influenced by that, but somehow some brands just appeal to me more than other for no really rational reason. And since there’s such a wide range of choices and makeup is supposed to be fun, why not? Of course it would be terribly inconvenient if only luxury brands appealed to me… but then I guess I might have a more tightly edited collection. With skin care, I’m all about the ingredients and transparency, with some need for ‘cosmetic elegance’ in formulation. On the color cosmetics side, image captures me more — maybe because I’m painting my own image on my face?

Profile photo of Mariella

For me, it really starts with availability. I’m not someone who enjoys ordering cosmetics online (it’s fine if it’s a replacement of a product I’ve used up and know well). It doesn’t matter how many blogs and reviews I see (though those certainly factor into my choices too) – I just need to see, feel, touch and even check how a product looks on ME. It’s also part of my enjoyment of cosmetics – I like going OUT and shopping for them, trying them out, etc. So if something isn’t available near me, that’s pretty much the end of the story. After that, it’s colour, company reputation, reviews (Temptalia and Makeupalley are my first choices for reviews and after that, I might look at other blogs, though I don’t consider Temptalia anything like “other blogs”).

Profile photo of Julia

Temptalia reviews! Seriously though, that is how I usually find out about new brands, and the results definitely push me in one way or the other. Then I try to check for a few other sources for additional swatches, looks, and/ or commentary. Lower price points make it easier to take the plunge and to be honest, I am a sucker for free shipping!

Profile photo of Carolyn

I usually like to see/read reviews on the line before I try. I want to know how products may compare to some others that I’ve tried. Then I’ll worry about price and availability. If the price is crazy expensive I’m probably just going to live vicariously through beauty bloggers.

Good reviews and swatches from reliable sources. Generally disregard the social media hype. T brought me to ColourPop, steered me towards MUFE shadows (which look like a littered beach in-store, and got me to reappraise brands I had written off. Longevity is a factor that you don’t see elsewhere…the review is based on the app and immediate look, which is not the whole story. Thank you.

Price, really. Very easy to try a new brand (ColourPop, for instance) when it’s very affordable. I may try a new brand if it gets more and more hype, and the hype sustains for years. It took a while but I eventually bought some things from theBalm. I’m still resisting on Becca, but their cheek product hype has persevered for a while, so I may buy one of their highlighters soon.

I did the same thing with Becca products until I caved and bought a kit with a bunch of different things from the brand over the holidays. I have to say, the highlighters really did live up to the hype!

I would have to say that Instagram MUAS influence what I buy. Also, good reviews on Temptalia, youtube, Sephora, and Ulta.

Profile photo of Nicole

I’d like to say that my screening process is very well developed or strict, but it basically goes like this: hear about brand from friend/youtube/blog, look at brand, something catches my eye or it doesn’t.

I will try a new brand if it has good reviews, and carries products and colours that I will like and use. Availability in Canada is important, especially right now with our low dollar. Another major factor is if the company is Canadian like Lise Watier, or manufactures in Canada like Clinique and Cargo.

Profile photo of Deidre

Price and availability are the top 2 especially living in Canada. I don’t want to have to pay a fortune on shipping/duties/conversion rates. The other factors are product range, shade range, pigmentation (I prefer more opaqueness than a sheerer formula on most products) and reviews.

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