Tuesday, March 19th, 2013

Urban Decay SWF Eyeshadow
Urban Decay SWF Eyeshadow

Urban Decay SWF Eyeshadow ($18.00 for 0.05 oz.) is described as a “pale cotton candy pink shimmer with silver micro-glitter.” It’s a pale, light-medium pink with a frosted finish and, supposedly, silver micro-glitter. NARS Bouthan is a matte version, and it runs a bit cooler. Urban Decay Heartless has a smoother finish and is slightly gray-tinged, but the two are similar–it was actually what prompted me to see if I could get my hands on SWF for comparison! Chanel Harmonie du Soir #4 is warmer. MAC Love Power is more metallic. bareMinerals Giddy is matte and yellower. Inglot #431 is more metallic in finish but similar in color (though the reflective sheen makes it appear somewhat lighter at certain angles).

I could see the micro-glitter in the pan, but it didn’t translate when I swatched it on my skin or later on when I applied it to the eye. This is great with respect to application and wear, because I didn’t have any issues with fall out–I could not find the bits of silver glitter, period! It does mean that there’s some missing “pigment,” since it’s not translating at all. So, if you wanted glitter, you’re out of luck, and if you didn’t, you may, in fact, escape unscathed. The texture is soft, buttery, and dense; it applied smoothly and evenly, and it adhered really well. I had no trouble having it last a full nine hours without creasing or fading (no primer). It was a cinch to blend, and the color applied opaque without having to pack it on.

The Glossover

product

Urban Decay SWF Eyeshadow Review, Photos, Swatches

A
If you wanted glitter, you're out of luck, and if you didn't, you may, in fact, escape unscathed. Aside from the glitter not seeming to show up, it had great pigmentation and texture, along with long-wear.

Product

9/10

Pigmentation

8.5/10

Texture

10/10

Longevity

10/10

Application

5/5

Results
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Dupes
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Urban Decay SWF Eyeshadow
Urban Decay SWF Eyeshadow

Urban Decay SWF Eyeshadow
Urban Decay SWF Eyeshadow

Urban Decay SWF Eyeshadow
Urban Decay SWF Eyeshadow

Urban Decay SWF Eyeshadow
Urban Decay SWF Eyeshadow

Urban Decay SWF Eyeshadow
Urban Decay SWF Eyeshadow

Urban Decay SWF Eyeshadow
Urban Decay SWF Eyeshadow

Urban Decay SWF Eyeshadow
Urban Decay SWF (inner lid), Scratch (middle of lid),
Roach (outer lid), Secret Service (crease)

Product & Review FAQ

Where can I purchase it? How much is it?

Sephora, $18.00.

Is it limited edition?

No.

Any dupes?

NARS Bouthan is a matte version, and it runs a bit cooler. Urban Decay Heartless has a smoother finish and is slightly gray-tinged, but the two are similar--it was actually what prompted me to see if I could get my hands on SWF for comparison! MAC Love Power is more metallic. bareMinerals Giddy is matte and yellower. Inglot #431 is more metallic in finish but similar in color (though the reflective sheen makes it appear somewhat lighter at certain angles).

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26 thoughts on “Urban Decay SWF Eyeshadow Review, Photos, Swatches

  1. Yellowlantern

    This color isn’t for me, but I’m glad the quality is there.

  2. Avatar of Rikki Rikki B.

    Gorgeous! It reminds me of pink freeze by Mac! I wonder how/if similar they are?

  3. Genevieve

    I love this- will definitely check it out! I love the look you did with it as well- more shadows added to my list! I am a sucker for a nice neutral:)

  4. Elizabeth

    How does this compare to Magic from the UD glinda palette?

  5. BIANCA

    Anyone have tips for using a non shimmer pink on lids without making it look too outlandish??

    Thanks!

    Ps. I love this color!!!!

  6. Avatar of Lindsay Lindsay

    Ooo I’m into this shadow, it’s so gorgeous and I love a good neutral, but I’m afraid it’d disappear on me since I’m quite fair and pink-toned! Any pale people have input on this?

  7. Avatar of rebecca blueraccoon

    I like this on its own, but I *love* it with the neutrals. That’s just gorgeous.

  8. I swatched this one day in Ulta (waiting inside due to rain) before the reformulation and loved it. It was so soft! I was afraid if I pressed too hard, the shadow might have broken or been damaged. So pretty! I still like the look of it now. Might have to buy it. As for the movie, that was a weird one lol.

  9. Avatar of Janeen Janeen

    HOW do you make a light pink like that look so gorgeous!!! I was all “pink..no way” until I saw the completed look. Same thing happened with the Glinda palette, I was like “nope” until I saw the look it made, then had to go get it. :(

  10. Oh, wow! I have an old SWF (from before the reformulation), and it sounds completely different from what you’ve described — the glitter in mine only gets more bold when worn, and don’t even get me started on the fallout!

    I don’t need another cotton candy pink in my stash, but I might just have to check this one out to see if I can spot the difference. If not… what; do your eyes eat glitter when you’re not paying attention? :P

    • LOL! You have to let me know. Because I couldn’t even find any when I just swatched it on my arm. I was like, “Wait, aren’t you a glitter-bomb?”

  11. So pretty! Especially LOVE the look you created! I might have to dig through my makeup collection tomorrow to see if I have any similar pinks, so I can try a similar look myself :D

  12. I have this color, I love it. Its great with my brown eyes and fair skin. I also love Scratch and Snatch a little bit darker pinks.

  13. I’m so in love with this?