Swatch Gallery

Looking for the perfect color?
Look no further than Temptalia's Swatch Gallery.

Foundation Matrix

Need help finding your perfect foundation shade?
The Foundation Matrix is designed to help.

Dupe List

Duplicate a high-end product or never buy
the same shade twice. The Dupe List is here to help.

Urban Decay Primer Potion in a Squeeze Tube!

Monday, August 30th, 2010

Urban Decay Primer Potion
Urban Decay Primer Potion

Say Goodbye, Genie

Urban Decay Primer Potion ($29.00 for 0.85 oz.) is now available in the Professional Size, which is the same famous UDPP in a squeeze-tube instead of the curvy genie bottle.  Same product, new packaging.  I don’t have a lot of details on it at the moment, but I know that Sephora has a limited amount, while Urban Decay will start carrying more on its own website soon.

I did notice that the tube is very… squeezy.  There’s a lot of give to the tube, and you’ll need to squeeze it with some pressure to squeeze out the product.  This isn’t a criticism, because it allows for more precision and less waste; you won’t squeeze out too much.   I just received this tube on Friday, but I did not experience any separation in this tube (which is my annoyance with Too Faced Shadow Insurance) — can’t tell you for sure, since it’s likely a new tube and all that.   But so far so good!

I’m sure the packaging change (or at least the availability of it–again, still waiting to hear more information) is a welcome one for a lot of UDPP fans.  I was never bothered by UDPP’s original packaging, but I’ve also never been near finishing one!

Are you all about the squeeze-tube?

Disclosure

This review contains a sample product sent for consideration by the brand or its PR firm. Our priority is to you, and we honor that commitment by being honest! We don't do paid reviews or guarantee reviews. We're going to give you the truth and nothing but! For more information, please read our editorial/review policies.

This post contains an affiliate link, which will give us a commission (often 2-5% of the purchase price) when you click-through the link and make a purchase. When you shop through affiliate links, you help to support the site!

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

Post comment as twitter logo facebook logo
Sort: Newest | Oldest

I seriously need to pick this up. I hate how much product I used to lose with the genie bottle and I'm sick of cracking it open, ha. I just wish Sephora had these more often so I wouldn't have to pay for shipping =/

Is this tube limited edition? Sephora no longer has it and I can only find it on the Urban Decay website.

Hey Christine, I've been using urban decay primer potion for quite some time now but somehow my eyeshadow still won't stay put. I've even tried using mac paintpot plus uddp. Do you have any idea what could help?

Which order have you tried? Like MAC PP over UDPP or UDPP over PP?

I've tried both (udpp+pp and pp+udpp). I even tried using small amounts of product and of course the oposite. And I've tried waiting few minuits before applying eyeshadow so the products can set. But none did work. I have to admit though that I have oily lids- any chance that this is the problem? And if yes, is there something I could do?

Try patting a lil' translucent powder on lids first!

That genie bottle is pretty, but I hate leaving 3/4 of the product in there! Or the pain of depotting... I don't know what to put it in. I liked the applicator in the genie bottle though, one less brush to clean. Didn't they make some in a plain round cylinder shaped hard bottle? That would be my choice, but the "pro's" have hygeine issues of applicators and this probably rocks for that.

I just got to the "bottom" of my UDPP in the original packaging, what a mess to open and clean out. Cute tube idea, but not useful at all.

I find it interesting that you have a problem with Too Faced Shadow Insurance separating in the tube. I've used it for awhile now and never had that problem at all!

I'm so excited about this! The genie in a bottle was a great idea, but I really didn't like its packaging! This is a whole other story. =)

Hey Christine :) I am so excited about the new packaging. Do you know if they will be making the normal UDPP size available in the new packaging? I have never tried UDPP yet, so i just want to try it, but am not willing to pay 35 for the large amount without knowing if i like it. Basically, i am asking if they are discontinuing the old size/packaging?

I haven't heard anything about it yet!

i had already received it yesterday (ordered on wednesday) it's HUGE compared to my XL sized genie bottle. i'm so glad yours doesn't seperate like the TFSI cuz i haven't been using my shadow insurance at all due to that :(

I understand the package is bigger, hence more product, but $29.00??? It's way too much IMO,will probably pass on this one.

yeah i thought 29 bucks was a lot, too.. til i saw the size of that thing in person.. trust me, it's totally worth it :)

in reference to the original, how do u store the product after slicing it?

I believe most put it into a small jar :)

I love this idea but it bugs me seeing the "limited edition" part on sephora b/c we can't order on Urban Decays site not being Americans :(

Yep, I'm still waiting to hear about whether it's limited edition, whether they'll be doing smaller sizes later on... all that!

Like this packaging much better but hate that it's LE (at least that's what Sephora says).

Yeah, I'm not sure whether this size is LE, more sizes will be available, etc. I was supposed to get a press release on it yesterday, but nothing yet!

Yeah I posted before I read everything you wrote and was going by what I saw on Sephora.

YES! This is great...though I don't think I'll buy this anytime soon--I really think the NARS shadow primer is a little better (less drying), though I do cringe a bit at the NARS price.

I'm glad UD listens to its customers, lol!

Its about time!! I will buy this once I'm done with my genie bottle version.

hmmm... Urban Decay could have kept the original curvy shape of the bottle...but just make it flat and squeezable...

Personally I love primers in squeeze tubes because it's cleaner ^^ I have both TFSU and UDPP but I always grab TFSU, because it's smaller and fits in my make-up bag. Currently running low on both primers, so good thing this came out and now I have an even better reason to pick up more than one! I also have the problem of the TFSU separating TT soo annoying with all the oily liquid coming out.

Yeah, the separation thing is SO frustrating, and I feel like if you don't stay on top of it, you'll waste a lot of product!

Also the TFSI (dunno why i was using "U")is soo liquidy, that I sometimes accidently squeeze out too much...or even just slight movements, like grabing something with the same hand that the primer is in...

I agree - that's why I actually really liked that you have to squeeze with decent pressure for UD - at least you'll never squeeze out too much, lol!

Weird, I've never had the separating issue with TFSI or the liquidy problem.

OMG!!! finally!!!!!! I've deliberately been using TFSI because I didn't like the genie bottle. UDPP here I come!

it's about time they just changed the packaging.

What I really need is for it to come in a gallon size with a pump dispenser.

I'm really happy that Urban Decay changed the packaging! The genie bottle sure is cute! =) Though I'm sure genie bottle would be much suited for a roller ball fragrance or anything else with a liquid consistency. However, I wish they did so earlier. I can't tell you how tempted I am to purchase this tube of primer potion. -_-;; I already have an original and jumbo xl size at home! (I know, obsessed much?! :D)

I wonder if anyone will try this as a face primer...?!

Sephora has it up as limited edition...hmmmm. ??? I'm totally confused. If this is new packaging is limited then I'll be a few of these. I hate that genie bottle with a passion. I'm fighting with one right now.

Thank God they finally repackaged the primer. No more cutting the genie bottle for the other 1/2 of the product!

I'm not sure how to feel about this. I like that it's in a squeeze tube because there's no product waste, but I just hate the size of it. To me, this makes sense for makeup artists or if you just do freelance once in awhile, but for me, I think I'm okay with the original packaging. Unless they come out with a smaller squeeze tube :P

They need to come out with this for Sin and Eden too!!

not loving the price!! Ouch! $29?

Yay! This looks so much more practical than that silly bottle.

YES ! The packaging was the only reason that kept me from buying the original UDPP. This is so expensive though, especially for the same amount...

It's not the same amount...

I am just gonna deal with the genie bottle , because my TFSI is separating = my eyeshadow creases= no point in wearing primer then

I'm pretty excited about it being in a squeeze tube. I've been hanging on to my old genie packaging, thinking I'll cut them open and swab out the rest of the PP eventually.