Monday, January 13th, 2014

Urban Decay Naked Ultra Nourishing Lipgloss
Urban Decay Naked Ultra Nourishing Lipgloss

This spring, Urban Decay Rule34 Naked Ultra Nourishing Lipgloss ($20.00 for TBA fl. oz.) launches as the newest (but permanent) gloss formula as part of the Naked range.  It’s a sheer, hydrating, creamy gloss that feels fairly lightweight.  The consistency is somewhere between gel, cream, and lip balm (the kinds found in tubes, not the stick variety).  They’re very comfortable to wear and last between three and four hours on me (about average).  I didn’t notice any taste, but they are scented with sweet mint (like the Lip Junkies).  Shades like Lovechild and Streak don’t apply as evenly as I’d like, but shades like Beso, Naked, and Freestyle are great options for anyone who likes sheer lipgloss.  (If you aren’t into sheer lipgloss, consider the Super Saturated High Gloss Lip Color range instead.)  But as a result of the sheer quality of the glosses, they tend to look more alike once applied than they do in the tubes, as the image above illustrates, so you probably don’t need every single shade!  There are subtle differences, and the biggest difference is often shimmer versus no-shimmer.

Reviews, Photos, Swatches

  • Part 1 (Beso, Freestyle, Liar)
  • Part 2 (Lovechild, Naked, Nooner)
  • Part 3 (Rule34, Streak, Walk of Shame)

The Glossover

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product

Naked Ultra Nourishing Lipgloss

It's a sheer, hydrating, creamy gloss that feels fairly lightweight.  The consistency is somewhere between gel, cream, and lip balm (the kinds found in tubes, not the stick variety).  They're very comfortable to wear and last between three and four hours on me (about average).
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71 thoughts on “Urban Decay Naked Ultra Nourishing Lipgloss Round-up

  1. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Andie Andie

    I was hoping you would do this Christine!

  2. verladesh Gilles

    I love UD but this is a dud. If I buy one it would be as a moisturizer before I apply lipstick

    • Might be better to buy a regular balm (probably cheaper, too), and easier to apply lipstick over, as these definitely have some texture/glossiness to them that would make applying lipstick over them less-than-ideal.

  3. Carrie

    These are a bit too sheer; at best you only need one since they’re pratically impossible to tell apart. I just think there are other formulas that so this a bit better.

  4. Jen

    These colors look way to similar to one another on your lips. I wouldn’t see the point of getting more than one.

  5. I love the packaging and the colors are gorgeous, but definitely too sheer for me to want to pay $20, although I’m interested in trying the formula. Maybe UD will release a more pigmented line or replace the Lip Junkies? And as much as I love the Naked line (I own a good chunk of it), I would hate to see UD forgo their insane colors and pigmentation for this no-makeup makeup. It’s getting a little tiring.

    • I’ve been wondering if it’s going to replace the Lip Junkie line, because it is very similar – both in sheerness and the general “what it’s supposed to do” spiel.

      • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Amy xamyx

        I just wish they’d bring back the Pocket Rocket formula, or at least something similar. Those were pretty opaque, and even the palest nudenshade was evident on my fairly pigmented lips.

      • beck

        I wish they would replace those with something else (besides these sheer Naked glosses), I don’t care for the packaging with the Lip Junkie collection. Also my cap fell apart the metal/plastic thing. Not a fan…

  6. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Amy xamyx

    I don’t get this collection, at all… I love a good, sheer gloss, and I adore Urban Decay, but thos os just a waste of money & shelf-space at any retail outlet that can be used for more unoque items (and thos has *nothing* to do with L’Oréal “taking over”, as their glosses are varied). Even if they maintain the idea of a sheer gloss, they can add some variation of shimmer, iridescence, or something…

    • You could argue that they did – as some shades have shimmer, others don’t, one or two have a fair amount, another one if I recall properly has just a smidgen. Don’t get me wrong, though – I don’t think this is a range where you’d go out and collect ‘em all. They’re a lot like the Lip Junkies which have been out for awhile now, and those all look very similar applied, so my guess is those must have done well enough to merit either another line or a revamp (if Lip Junkies end up getting discontinued in lieu of this range).

    • Also to say that I’m mostly playing devil’s advocate over anything else ;) I can see why UD released these, even if personally they’re not a product that gets me excited.

      • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Amy xamyx

        I guess my “big” gripe is that retailers like Sephora are dropping brands such as LORAC, and carry such a limited range of other brands, such as NARS & Illamasqua in-store, and others still are only available online (D&G) in favor of filling shelves with more “mainstream” brands, and knowing these will cover even *more* space is a bit disheartening… I don’t fault UD, at all, as they know there are those who will by more than one, if not all, but I still think they could have made more of an effort to add more variation. I have several nude glosses, and can appreciate subtle differences/nuances, bit based on your photos, which are highly reliable, I just don’t see much!

        • I assume that given how much $ Sephora brings to LVMH that they run like a well-oiled machine and people with access to data and numbers are crunching to determine what brands should or shouldn’t be there or how much space to allocate to one over the other. I also have no idea whether brands also make the choice to exit willingly, e.g. they sell enough elsewhere or have a better distribution partnership with someone else (like ULTA and LORAC vs. LORAC and Sephora), or if it is a decision on Sephora’s side. A lot of brands want to get into Sephora, but I know that it can be expensive/minimizing of profits, which can be rough on a growing brand. Sephora obviously has a very strong bargaining position.

          I felt the same about these as the Lip Junkie range – they are just too similar rather than not, so while a nice gloss, it’s less exciting because there’s really only a few you might pick up. If I was a normal user, I could see myself using these instead of lip balm during the day for extra shine/shimmer, but since I like SPARKLE to the max, I’d probably opt for Bobbi Brown’s High Shimmers more often (but that’s just me). None of that has any bearing on the ratings, just commentary/how I feel.

      • Carrie

        I get the ‘why’ of it too, but the UD of today bears increasingly less resemblence to the brand I fell in love with back in the day.

        There are so many brands that do neutral makeup well, but so few who can do good color! I just hate to think they are turning their back on it, but all the focus on Naked this past year makes me think just thar.

        • They’re definitely capitalizing on the success of their Naked range, although they did re-release the full range of their eyeliners (many of them color) and lipstick range, also with several bright/bold colors (as well as softer, lighter shades) and still had Vice2 palette (all color). There were also the Oz palettes and Moondust eyeshadows. I’m hopeful we’ll see a new series and move on from some of the Naked products now that they’ve pretty much saturated it across categories (face, lips, eyes), though.

          • I heard rumors a while back about UD Electric or something like that…but nothing came out of it so I figured it was just people inventing things…but a new colorful range would be awesome. Lol. UD Rainbow please :D I want LOTS more purples and reds and greens and teals to play with.

            • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Amy xamyx

              @Desiqtie

              I believe that rumor was started because at some point (last year, I believe), L’Oréal sought some sort of preemptive claim on the term “electric”, and since the buyout was approved by then, it was assumed UD was planning something with it. I personally don’t believe it, as it would seem the claim would still have Urban Decay somewhere in the title, but I could be wrong.

          • beck

            I would LOVE to see more palettes like the OZ palettes, I snatched both of them up in a jiffy! Loved the shades (sans Glinda’s glitter)
            The addition of the lip pencil was great, also loved the packaging.

  7. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of AmyEm Amy EM

    This is why I love Temptalia! If I hadn’t read this, I would have purchased a bunch of these, then been turned off by the brand. Now I won’t feel like I wasted money, and I’ll still love UD. Mwah Christine! You are the best!

  8. Chloe

    I feel like they could have just limited it to Beso, Freestyle, Liar, Lovechild, maybe Naked, and called it a set. Naked looks like a milder version of Freestyle, and the last 4 look identical to each other and very similar to Liar.

  9. That collage reminded me of spring summer series :)
    not at all happy with UD :(

    I want to see same collage with revolution lipsticks n the chubby sticks from UD

    awesome round up as always n may I offer u a hot cup of vanilla latte

  10. Lindsay

    9 different shades of the same color of lipgloss? Riveting! /sarcasm

    • Kristy

      My thoughts exactly. They should have just done one warm and one cool, or a light/med/dark situation.

    • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Jennifer Jennifer

      I absolutely agree. They all look like slight variations of the same color to me. Such a waste. Revolution lipsticks are amazing.

  11. $20 for sheer gloss that barely lasts four hours? I don’t really understand the point – especially for those of us with pigmented lips who already need stronger color in our lip products. I’m a huge UD junkie normally, but at this price point, I’d much rather save up a bit more and go for an opaque YSL, Chanel, or Dior gloss instead.

    • Most glosses last an average of three to four hours on me, so I’d say that’s on par with the average gloss, except more long-wearing formulas that might go for six! If you have more pigmented lips, this range, since it’s sheer (and supposed to be), is definitely not a good option, but you might like the Super Saturated range, which is a more opaque formula!

  12. Lovechild is my favorite, too bad it doesn’t apply smoothly.

  13. I did a bit of a double take when I saw the picture at first ;-) I was like – wait, is this a joke?

    But on closer inspection I can see the differences. I think you’re right, though, Urban Decay has kind of backed themselves out of selling more than one or two to any given customer!

    I’m glad the formula is solid, though.
    Sylirael Recently Posted: How to Make a Rogue Blush, in One Easy Step

  14. I feel like if someone at Urban Decay had done a graphic like this one, they might have rethought the pigmentation on this line… It looks like a good variety in the tubes, but the combined photo looks like one shade of lipgloss through a variety of the subtlest Instagram filters.

  15. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Alyssa alyssa897

    I really REALLY hope these glosses aren’t supposed to replace the Lip Junkies because those are awesome and have much more color. :(

    • Lip Junkies have about the same color to me? I remember one of the things that I didn’t like about that range when it initially came out was how similar they all looked on as well!

  16. Very sheer, huh. I don’t think I’d invest my money in these.

  17. Stephanie lee

    Any idea the date these will be released?

  18. Stephanie

    This is a hot mess. All these look exactly the same and super sheer.

  19. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Jerrilyn Jan

    Maybe it’s just my screen but – other than 3 – they all looked the same!

  20. Sarah M

    I’m not at all impressed with these glosses. The look really nice in the tube. I wish they were a bit more opaque and true to colour. However I’m in love with the packaging.

  21. Did a double take pulling up this post and thought you went all creative and posted a collage of the same product. This is a very poor showing IMO, but I do not care for sheer lipgloss for this very reason.

  22. Emily

    They literally all look the same…

  23. I love seeing them side by side like this! So many great shades! Unfortunately this makes me want them even more, lol.

    • After reading the other comments, I have to add a few things.

      I get that these are super boring for people who want all their glosses super pigmented and dramatic. I still think it’s great that UD have made a lot of (somewhat similar) natural shades. That way everyone who loves sheer lipgloss can find their favorite. I do wish they had more cool toned shades, though. I also love that only a couple of them have shimmer. What ruins most sheer and natural looking glosses for me is that most brands add some kind of shimmer to them to make them more “exciting”. Shimmer and glitter in lip products is something I personally hate so that is an otherwise perfect product ruined for me.

      I agree that some of these shades look too similar in this collage, they could cut a few, but I also know from experience how lip products look on you, Christine (barely show up) and how they look on me (even a small difference in the nuance can make all the difference on my lips, it’s actually very obvious and something I don’t quite understand), that’s why I’ll be getting more than one shade.

      • Thanks for sharing :) It is good to hear from someone who’s very clearly the target of a formula like this!

        I agree they should have done more cool-toned shades; that would have also minimized some of the similarities between some colors.

      • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Veronica Veronica

        Honestly, my biggest problem with the line isn’t just the overlap – it’s overlap that seems to focus on a specific category, which is warm and mid-toned, a problem the entire line has. A lot of these shades will work on the fair but not the cool-toned, and I suspect the nuances between these shades will be completely lost on women with darker skin tones.

  24. I don’t see a sharp contrast between any of the colors, which I guess it makes sense when they are all supposed to look “naked” one way or another. But because of that, it makes no sense to me buying more than 1 shade if they are all practically almost the same!

  25. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Veronica Veronica

    I don’t get it. What’s the point of having a lipgloss range if they all look the same? o_0 You’d have thought UD would have used its reputation to put out some really colorful glosses. This is a definite pass for me.

    • I’m assuming the hope to have opaque gloss covered with their Super Saturated High Gloss range? Which is a range that could use more shades, but it is a highly pigmented gloss range, though in stick form!

      • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Veronica Veronica

        Perhaps, but those definitely wear more like a lipstick to me than a gloss. (They are gorgeous, though.) I actually prefer my glosses slightly sheer like this, but the range just feels limited over all. Not enough cool-toned shades, and it doesn’t seem to take into consideration that darker skin tones will need more pigment to get the same sheer effect these have on lighter tones.

        Well, that, and the fact that a lot of these scored in the B range is more than a bit off-putting to me. If I’m dropping $20+ on a sheer gloss, I expect A- at the least, y’know?

  26. grlnxdor

    My initial reaction was “pale, sheer glosses that all look similar, no thanks”. But after noticing that some of the color names sounded familiar, I think I’ve had a change of heart. I must just pick up a couple to wear over the top of my beloved Revolution Lipsticks.

  27. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Barbie Barbie

    these are so sheer that every single color looks similar to each other

  28. They look so so similar! It’s almost impossible to differentiate! UD is getting on my nerves with the NAKED. They should try something new already!
    Kiara Recently Posted: Spring 2014 Makeup Trends

  29. They all look the same! There is only a slight difference between them all. What a miscalculation of UD’s part.

  30. hellorita24

    This is disappointing! (facepalm!)

  31. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Luz Ma mari

    they’re all the sameeee xDDDDD omg UD we’re not daft D;

  32. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Denise Denise

    While these aren’t terribly exciting, I went ahead and ordered Lovechild to pair with the pencil from my Shattered face case. I love the color, but the pencil formula is too dry for my liking. Hopefully pairing it with the gloss on top will do the trick for me. I got it at 20% off from ULTA, and if I hate it, I can always take it back!

  33. Lynn

    I would definitely not buy the entire collection – mainly because only one was already quite a splurge for me… – but I just got Beso and I have to say that on me, it really shows, even if it’s not opaque. It’s the kind of perfect “my lips but better”. I guess it depends a lot on the natural pigmentation of one’s lip.

  34. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Lene Lene

    Hi Christine,
    Do this lipglosses have the sticky feel to them?
    I love the colours in the lipjunkies but I absolutely dislike how tacky they become after being applied.
    They do look so similar to one another though. I saw a youtube review of them and I couldn’t see much difference because the youtuber showed one by one. I thought it was just me, but after seeing your review, they’re practically the same colour plus minus the microshimmers.