Friday, June 25th, 2010


Urban Decay Naked Palette
Urban Decay Naked Palette

Ready to Get Naked?

Urban Decay Naked Palette ($44.00) is new-for-fall and contains twelve shades–eight are incredibly neutral, but four pack a little–much welcome–color punch. There are six permanent and existing shades, one repromoted shade, and five new shades.

The palette includes: Virgin (satin chamois), Sin (champagne), Naked (matte buff nude), Sidecar (cocoa with golden sparkle sheen), Buck (matte nutmeg), Half Baked (subtle, lustrous bronze), Smog (deep coppery bronze), Darkhorse (bronze patina), Toasted (rich copper), Hustle (plum brown satin), Creep (onyx with gold sparkle), Gunmetal (gunmetal gray with silver glitter). The final piece is a double-ended 24/7 Liner with Zero (black) on one side and Whiskey (creamy rich brown) on the other.

  • Virgin is a pale, shimmered nude beige. It’s very, very light, but it’s such a beautiful neutral. It’s a little frosty for a highlighter, particularly on darker skin tones, but it would make for a great all-over wash or pop of light on the inner tear duct.
  • Sin is a champagne with a touch of pink and a frostier finish. This shade is permanently available.
  • Naked is a matte medium beige-brown. It has a very soft, smooth texture–not at all powdery or chalky.
  • Sidecar is a shimmered, medium bronze brown with almost a red undertone. This shade was in the first edition of the Book of Shadows. (I didn’t see it on Urban Decay’s website at all.)
  • Buck is a matte darkened beige-brown. It’s really a darker version of Naked. It has the same silky smooth texture and rich color pay off of Naked, too.
  • Half Baked is a coppery bronze with a frost-metallic finish. This shade is permanently available.
  • Smog is a medium dark bronze with a gilded bronze sheen. This shade is permanently available.
  • Darkhorse is a darkened deep chocolate brown with flecks of bronze.
  • Toasted is a medium dark pinky brown with a shimmery finish. This shade is permanently available.
  • Hustle is a dark plummy chocolate brown with a soft shimmer finish.
  • Creep is a darkened blue-black base with silver and teal shimmer. Urban Decay said “onyx with gold glitter” but I really didn’t see the gold.
  • Gunmetal is a blue-gray metallic that really must be seen to be appreciated. It almost feels like a duochrome, because it flashes blue but it’s dark and smoldering. This shade is permanently available.

The palette also contains a double-ended eyeliner, and Zero is your basic creamy black with a near-matte finish–if you’re an Urban Decay palette collector, you probably have enough Zero eyeliners to get you through the next twenty years. However, it also contains Whiskey, which is a brand new shade of creamy chocolate brown with red undertones. It’s very similar to Bourbon, but it seems a little lighter and doesn’t have the shimmer.

It’s packaged in a velvety chocolate brown exterior, which makes it look sleek and sophisticated–it’s probably one of the classier products I’ve seen come from the brand, actually. It feels very luxe and not quite Urban Decay–but I think it’s a good thing, and it’s nice to see. This is also an amazing value palette. The palette contains 12 x 0.05 oz. eyeshadows, plus 2 x 0.02 oz. liners and a miniature-sized Primer Potion of 0.13 fl. oz. (I actually originally thought it came sans UDPP, because I just received the palette… but the back of it says you do get it, so it probably tags along in a plastic package, but not included in the actual palette case.) The real coup here is the twelve full-size eyeshadows–yes, that’s right–a $17 full-size eyeshadow from Urban Decay contains 0.05 oz. of product, which is exactly what we have here–a value of $204.

I think this is one of Urban Decay’s best palettes to date, actually. It combines incomparable value for the price tag, but the high quality of their eyeshadows really comes through, too. There are no glittery, fussy shades here (and I can’t tell you how happy I am to NOT see Midnight Cowboy Rides Again!). Every shade is soft, smooth, and richly pigmented–even the mattes. For those with a lot of palettes, it may feel a bit redundant, as there are seven shades in it that we’ve seen again–but still five we haven’t. Not that I’m getting through an eyeshadow pan any time soon, but at least you can feel at ease if you fall in love with one of those seven.

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 30/30
  • Value: 10/10
  • Ease of Use: 5/5
  • Packaging: 5/5

RECOMMENDATION: If you’re an eyeshadow fiend and love yourself some shimmery finishes, Urban Decay’s new Naked palette won’t disappoint. It even includes two matte shades–something I’ve remarked on for the lack thereof in previous palettes–and a good mix of neutrals, smoldering neutrals, and darker, smokier colors. There is nothing about this palette that’s a miss.

AVAILABILITY: June 29th @ Urban Decay; around August 1st @ Sephora, ULTA, Macy’s,

See more photos & swatches!

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette: Virgin, Sin, Naked, Sidecar,
Buck, Half Baked, Smog, Darkhorse

Urban Decay Naked Palette
Urban Decay Naked Palette: Sin, Naked, Sidecar, Buck, Half Baked, Smog, Darkhorse, Toasted, Hustle, Creep,

Urban Decay Naked Palette
Urban Decay Naked Palette: Virgin, Sin, Naked, Sidecar, Buck

Urban Decay Naked Palette
Urban Decay Naked Palette: Sidecar, Buck, Half Baked, Smog

Urban Decay Naked Palette
Urban Decay Naked Palette: Sidecar, Buck, Half Baked, Smog, Darkhorse

Urban Decay Naked Palette
Urban Decay Naked Palette: Smog, Darkhorse, Toasted, Hustle, Creep

Urban Decay Naked Palette
Urban Decay Naked Palette: Toasted, Hustle, Creep, Gunmetal

Urban Decay Naked Palette
Urban Decay Naked Palette: Virgin, Sin, Naked, Sidecar

Urban Decay Naked Palette
Urban Decay Naked Palette: Buck, Half Baked, Smog, Darkhorse

Urban Decay Naked Palette
Urban Decay Naked Palette: Toasted, Hustle, Creep, Gunmetal

Urban Decay Naked Palette
Urban Decay Naked Palette: Virgin, Sin, Naked, Sidecar

Urban Decay Naked Palette
Urban Decay Naked Palette: Buck, Half Baked, Smog, Darkhorse

Urban Decay Naked Palette
Urban Decay Naked Palette: Toasted, Hustle, Creep, Gunmetal

Urban Decay Naked Palette
Urban Decay Naked Palette: Whiskey 24/7 Liner

Urban Decay Naked Palette
Urban Decay Naked Palette: Zero 24/7 Liner

Urban Decay Naked Palette
Urban Decay Naked Palette: Whiskey, Zero

Urban Decay Virgin Eyeshadow

Urban Decay Virgin Eyeshadow

Urban Decay Sin Eyeshadow

Urban Decay Sin Eyeshadow

Urban Decay Naked Eyeshadow

Urban Decay Naked Eyeshadow

Urban Decay Sidecar Eyeshadow

Urban Decay Sidecar Eyeshadow

Urban Decay Buck Eyeshadow

Urban Decay Buck Eyeshadow

Urban Decay Half Baked Eyeshadow

Urban Decay Half Baked Eyeshadow

Urban Decay Smog Eyeshadow

Urban Decay Smog Eyeshadow

Urban Decay Darkhorse Eyeshadow

Urban Decay Darkhorse Eyeshadow

Urban Decay Toasted Eyeshadow

Urban Decay Toasted Eyeshadow

Urban Decay Hustle Eyeshadow

Urban Decay Hustle Eyeshadow

Urban Decay Creep Eyeshadow

Urban Decay Creep Eyeshadow

Urban Decay Gunmetal Eyeshadow

Urban Decay Gunmetal Eyeshadow

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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413 thoughts on “Urban Decay Naked Eyeshadow Palette Review, Photos, Swatches for Fall 2010

  1. nancy

    can I get this product in Sephora, Singapore now ?

  2. Nikki

    just bought mine today from ulta!
    so excited!
    i was surprised they still had them in stock because sephora has been sold out and so has

  3. Hilary♥

    I love this palette, I hope to get my hands on it soon. =)
    Can anyone tell me if it is permanent or limited edition? Thanks!

  4. Leah

    I purchased this palette the other day during the grand opening of my city’s only Sephora (which conveniently opened up in the mall directly across from the store I work in). Holy smokes! This certainly deserves an A-plus rating. I want to buy a dozen backups so that I never have to be without a Naked palette ever again.

  5. DarkGlamour17

    the only color in this palette that I H-A-T-E is Half Baked! I’m so pale skinned I look ridic with gold on.

  6. OMG! I absolutely love neutral colors. When I came across this palette I just had to have it. I tried purchasing it on and and I called numerous stores just to be told it is SOLD OUT and will not be in stock till mid September or early October. I was finally able to find it at Ulta…. So if anyone is interested you may have luck finding it there.

  7. Sexy Sadie

    Want it, but has not seen it anywhere online.

  8. Mia

    LOVE this palette but WHOA the sparkle fall out of ‘Sidecar’ is Crazy! any tips on how to tone it down and or make it stick better than with udpp – geesh

  9. Maryam

    eeep! Just ordered mine from House of Fraser in the UK!!!

  10. Jessica Vo

    Just bought 1 for myself and 1 for my mom from through amazon! $44 each with free shipping! I just had a feeling that I should google it this morning and I was right! There’s only 2 left now; I’m so happy :)

    • Autumn

      THANKS JESSICA VO. I was looking for it everywhere and every site I looked on from google was falsely advertised.

  11. Melanie

    I simply can’t get my hands on a Naked Palette here in Germany. And on ebay the prices are ridiculous.
    Can you tell me Mac eyeshadow dupes for each of the Naked Palette eyeshadows?

  12. LU

    I’ve never seen toasted before which is strange because its permanent and looks so pretty in that swatch! =O

  13. Eloisa Silva

    I bought this palette this weekend. It was the last one in my city (San Antonio). I used it right away and I love it! I have always used MAC but Urban Decay is definitely a better product! The shadows glide on so easily and it literally took me just 5 minutes for total eye application. The primer, eye pencil, the shadows… all PERFECT!

    I absolutely love it!

  14. Naturebronze

    neutral eyeshadow from urban decay – this is what everyone has been waiting for! do you have any ideas for a sort of “golden girl” look – i was thinking of using the mattes, half baked, smog, and darkhorse. I also debated sin and virgin as highlights/light spots. What do you think?

  15. Nikki C

    if you still can’t find the naked palette, try nyx’s nude on nude palette
    it’s a pretty close dupe with a reasonable price
    hope this helps!

  16. Nicole

    Would you be able to tell me the MAC Dupes for this palette? There’s not any more where I live :( plz this would help me wonders :)

  17. Tais

    When will this palette be available again? I have looked at UD website, Sephora, Ulta and it is out of stock everywhere.

  18. Nikki M

    Help! I’ve fallen in love with Urban Decay’s Buck eyeshadow from their new Naked palette. It’s the perfect medium brown. Any suggestions for a good dupe? Especially one that doesn’t turn too taupe. Thanks!

  19. kat

    I just saw the palette in stock on and when i tried to pay for it… it said out of stock. Did anyone else have that problem??

  20. Denise

    I ordered it right now. I am so excited :D! Hopefully it will be as good as everyone is saying. It´s my first product from UD and I think this is a really good deal, because I wanted to try the 24/7 and the primer potion earlier, but I was too avaricious ;). Now I have all in one!

    • kat

      Can you please tell me where you ordered it from?? I can’t find it anywhere except eBay.. and it’s extremely overpriced on eBay!!

  21. Cristina

    Just saw this at Sephora in France! It’s also available on for 40euro :)

  22. Jennifer

    This palette seems so neat! I can’t wait until it comes back to the stores! Do you think you could do a page with your top rated products ever? It would be so great to see your beauty must-haves, all of the ones with A’s!

  23. Kimmie

    The Naked Palette is online at Ulta right now!

  24. Romana

    where in Europa I can buy this NAKED eye shadow?

  25. Elisabeth

    this is urban decay’s most successful palette, and i really really hope UD realizes why this product is so appealing! Its not just the neutral colors that are more ‘wearable’, but like you said Christine, it is a classy and sexy looking palette. sometimes their product packaging gets too youthful and whimsical with the pop-ups and the LED lights and the pocket rocket gloss with naked guys on it. it makes me embarrassed to own it, and i’m only 28!!! but this is one palette that is just… luxurious. it is their most chic and sexiest product ever and i really hope they keep producing more sophisticated looking products.

  26. Chloe


  27. Kelly

    Hey Christine, is this permanent?

  28. Hi Christine! I want to know if u know if this palette will be AVAILABLE IN STORES ON DECEMBER? I will be traveling to the U.S. and I would like to know? Please let me know :) Big hugs!!

  29. Its been almost 6 months…and still its NOT AVAILABLE (always OUT OF STOCK). Does ot really takes THIS long for MASS PRODUCTION??

  30. Abby

    Man I already have 3 Zeroes, I’d love to see like the gold eyeliner or something.

  31. Ella

    I’ve been waiting to get this palette since August, and I just got an email from Urban Decay saying they have some in stock! I was beginning to lose faith that signing up for an email notification would have any effect, but they followed through! I had been kicking myself for not getting this when I first saw it at Ulta, because there were TONS and I figured I could come back and get it next week…wrong move. Anyways I should be getting mine in the next couple of weeks and I’m super excited to give it a try!

  32. I still have not gotten this palette. i am patiently waiting unitl “next year” , the next in-stock date :)

  33. sarah

    hey hunny does the packaging get dirty quickly? is it more noticable because of the dark color?

  34. Nadia

    any idea when the next release date is for this palette? I can’t find it anywhere!

  35. Linda

    Believe it or not, I just received mine from UD. UD has a limited supply of this palette and I was able to get in on one. I can’t wait to try these gorgeous colors.

  36. Ahra

    Oh gosh, this palette was available for a few hours today on But it’s out of stock again. When will it be available? I really hope that will be soon…


    This palette is available at Sephora online RIGHT NOW!

  38. Charlotte

    I ordered mine last Tuesday January fourth and I have not yet received an email that it has shipped even though it was only supposed to be 1to 2 days. Does this mean i won’t get one even though I ordered it?? :(

  39. isabella


  40. Amanda Enn

    It’s unfortunate that the new palettes come with a brush instead of the dual ended eyeliner!

    • Naomi

      Yeah I got the email too… I can’t decide if I should splurge on eBay and get one with the eyeliners or wait and get the ones with the brush. Any thoughts? I do have another zero eyeliner and a brown eyeliner (by KATE, kanebo)… can’t decide what I need more!!!!!

      Any tips would help, Thanks in advance!

  41. Jewelz

    probably going to buy it

  42. Hi Christine! Is this palette still worth getting even if I have my coastal scents 88 warm palette?

  43. Malu

    Finally, got the email today and went ahead and picked me up one. I believe the UD website is still selling them with the double sided eyeliner. Can’t wait to get it.

  44. Nicole

    I am a medium dark complexion and I absolutely LOVE how these colors show and blend so smoothly together. To date this is thee best palette I own.

  45. missT

    Want it soooo badddd!!!!!

  46. Sam

    How does this palette compare to the Estee lauder new Wild Violet palette? Both have golds, browns and a plum shade.

  47. Perri

    ahh i am SO excited!! My naked palette is coming in the mail 😀 It is BACK on Urban Decay’s site.

  48. Sab

    I love this pallete!

  49. Laura

    If you have all the BOS, do you think this is still a must have palette? The colors are beautiful but I don’t know if it’s a must…even though I feel the NEED to collect all their books of shadows

  50. Samantha

    Is it still possible to get the “old” palette with the liner?

  51. Ana

    Hi. I’m not sure if I should post this here, but Sephora has the Naked Palette in stock as of April 23 at 12:18 pm PDT. I just ordered mine (finally!).

    Happy shopping!

    • Ana

      I suppose that I should clarify, because when I mentioned the return of the Naked palette to Sephora, one of my American friends didn’t see the importance because the palette had been available to order from the UD site for a while. For your Canadian readers who cannot order from the UD website, however, the Sephora website is our only option for obtaining the Naked Palette domestically. Thanks.

  52. annoymous

    i think this is an amazing products the colours are all very natural and easy to apply. i am only 14 and found good use of it even though i am not a big eyeshadow wearer but the subtle shades make this palette completely wearable on a day to day basis i would recommend this palette to anybody over the age of around 13 I would say. i was a little dubious as to how much i would wear this but find myself turning toward it more and more often it is a GREAT eyeshadow palette for all year round…

  53. Melene

    I have this palette for a while but every time I see it, I fall in lover all over again. I wanted it so much that I was willing to pay 60€, which is 88$. It’s twice as much, but it was totally worth it <3

  54. Urban Decay is one of the best and one of my favourite make up brands. My boyfriend has bought me this naked palette for my birthday and i can’t wait to use it!!!. The colours are great and that’s why I chose it as browns and neutrals are amazingly beautiful to wear everyday. That’s another palette added to my urban decay collection!

  55. Marina

    What do you think of it now that it has a brush instead of the double ended 24/7 eyeliner? Please reply!

  56. Melanie

    I was reading your post about some of the colors being in the permanent line, but I can’t seem to find the colors “naked” and “sin” on Urban Decay’s website. I found colors like “gunmetal” and “toasted” but not the two I listed before. I have this palette and I LOVE it but I am quickly running out of my favorite colors in the bunch and would love to know where I can replace/refill them. Thanks!

  57. Melanie

    Ok, so I looked again online and I DID find “sin” but still cannot find “naked” I’m sorry I didn’t look thoroughly enough before I posted earlier but I’d still love to find the “naked” color. Thanks again!

  58. Melissa Wagner

    Oh my lord, I just bought this today after fawning over it for months. I am truly amazed. The colors are extremely pigmented and they all go perfectly together. There are only 2 colors that were 5% short of perfect and they were Naked, because it’s almost invisible on my skin, and Creep, because it’s not as true black as I’d like it to be. Otherwise, extremely customer friendly and extremely long lasting. I even took a bath with these shadows and smudged them under the water! When I got out, my eyes looked as fab as they did before.

  59. Amy

    I just brought this palette the other day :) But strange enough it came with a shadow brush since of an eueliner.

  60. I just got this one now it was always sold out here in Ireland but they had the 15th anniversary one now too, so that’s next on my review list. I have to say I love the colours. They are so wearable, with my other UD palettes I tend to use the same ones over again. Not with this one! Love it!

  61. Cindy

    where can you buy this ?

  62. Lumi

    I think I love every shade in this palette.

    Neutrals are what I need for my everyday work look. *-*

    Thanks for the fab review! ^^

  63. Lily

    Hmm… I didn’t get eyeliners, I got a brush instead when I got it at ulta. I prefer the oil slick versus creep, but it works to darken any of the shades. I always get great compliments from the business women I serve because it works well during the day, it’s not dramatic, but you can definitely push it to be so.

    I came on your site to see the colors in the alic palette I didn’t get to snatch because in two days ulta ran out! But I’m definitely bookmarking you.

  64. Kristy

    Hi Christine, could you recommend a dupe for Virgin? I REALLY like how it makes me look more awake but it doesn’t look obviously frosty/eyeshadow-y (lol hope that makes sense)

  65. Bettina

    Ok I wasn’t always one for neutrals but I fell in love with this palette. I kept stealing it from a friend of mine and finally decided I needed to just buy my own LOL. I guess it used to come with that Whiskey liner but now it seems to come with the UD eyeshadow primer and the good karma eyeshadow brush (also good for me since I love that brush and needed more primer. Tax refund checks are both good and evil and this would officially be my first big UD purchase, all my other palettes are MAC. :)

  66. Maryann

    Hi! I am sorry if this question was asked before, but could you recommend a good dupe for the Virgin color? I just bought Naked 2 and lost Naked 1 while traveling but did love it for the tear duct! Please let me know! Thanks so much!!


  67. Laura

    Was whiskey and zero in the first batch of palettes because I only got what was on the UD website which was the brush and travel size primer. I was looking forward to whiskey.

  68. Ashley

    I’m trying to decide between ordering Palette 1 and 2. I love how for palette 2 you mentioned how those compare to MAC shades. Any way you could do the same for this one? I want to make sure I’m not doubling up on colors and getting the most for my money.


  69. OMGOMG such an epic eyeshadow palette!!!
    I love the sin eyeshadow<3

  70. Alessia

    PLEASE a dupe for NAKED eyeshadow?
    I absolutely love this shadow but is almost finished and I can’t buy all the palette another time…
    Can u hel me???



  72. Danielle

    they sell naked as an individual eyeshadow for $17 :)

  73. Fatime

    I wish there were more matte shadows… Anyone know a good matte pallette thats good quality?

  74. lilly04

    Fatime perhaps the balm meet matt(e). The balm has a simalar soft texture as the UD shadows and works great, like UD. 

  75. humijani7

    My mom bought me one off ebay for 30 dollars. She forgot to show me or tell me and surprised me with it months later. Turns out it wasn’t even real and I’m super bummed about it. Is it work it buying another (new) one for 50 dollars?